11.10.25 PC Meeting_Agenda Packet November 10, 2025 — 6:30 PM
Council Chambers
Hybrid Meeting
1.Call to Order, Land Acknowledgement, and Attendance
Attendance by presence, not roll call
2.Consent Agenda
All matters listed under Item 2 are considered routine in nature and will be enacted by one
motion. Individual discussion of these items is not planned. A member, however, may remove
any item to discuss as an item for separate consideration under New Business.
2.A.Approval of Agenda
2.B.Adopt Planning Commission Resolution No 25-007 Certifying Land Acquisition of 1875 Lilac
Drive North is in Compliance with the Comprehensive Plan
3.Public Hearings
3.A.Minor Subdivision at 911 Winnetka Avenue South
3.B.Ordinance Amending Chapter 105 - Signs
4.New Business
5.Staff Updates
6.Commissioner Updates
7.Adjourn
PLANNING COMMISSION REGULAR MEETING AGENDA
The public may watch the meeting remotely on cable channel 16 or streaming on CCXmedia.org. The
public can make statements in this meeting during the planned public comment sections. Individuals
may also provide public hearing testimony remotely by emailing planning@goldenvalleymn.gov by 3
p.m. on the day of the meeting.
City of Golden Valley Planning Commission Regular Meeting November 10, 2025 — 6:30 PM
1
EXECUTIVE SUMMARY
Community Development
763-512-2345 / 763-512-2344 (fax)
Golden Valley Planning Commission Meeting
November 10, 2025
Agenda Item
2.B. Adopt Planning Commission Resolution No 25-007 Certifying Land Acquisition of 1875 Lilac Drive
North is in Compliance with the Comprehensive Plan
Prepared By
Jacquelyn Kramer, Senior Planner
Summary
Beginning in 2016, the City has studied the need for a new remote fire station to serve the area
generally near Highway 100 and Duluth Street (the “East Fire Station”) based on community and
firefighter needs. Multiple locations have been considered, and ultimately the City identified 1875 Lilac
Drive as the best location based on fastest response times to the greatest portion of the City. On
September 16, 2025, The City Council authorized the use of eminent domain for public purposes to
acquire the property. The construction of a fire station on the site will require reguiding the site from
the Commercial to Institutional-Civic future land use designation and rezoning the site from the
Commercial to Institutional-Civic zoning district.
Per Minnesota Statute Section 462.356-2, all land acquisitions or conveyances by a municipality must
be reviewed by the Planning Commission for compliance with the municipality's Comprehensive Plan.
The Commission shall produce a report in writing and include findings of fact. Staff recommends the
Planning Commission adopt a resolution certifying the acquisition of 1875 Lilac Drive North and
reguiding the site to Institutional-Civic land uses will be consistent with the Comprehensive Plan based
on the findings in Planning Commission Resolution No. 25-007.
Next Steps
Once the City acquires the property, Staff will work with a consultant team to finalize project plans.
Planning Commission will hold public hearings on any necessary land use applications before City
Council gives final approval of the project.
Recommended Action
Motion to adopt Planning Commission Resolution No. 25-007 certifying the land acquisition of 1875
Lilac Drive North is in compliance with the Comprehensive Plan.
Supporting Documents
Resolution No. 25-007 - East Fire Station Comprehensive Plan Certification
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PLANNING COMMISSION RESOLUTION NO. 25-007
A RESOLUTION CERTIFYING LAND ACQUISITION IS IN COMPLIANCE WITH THE
COMPREHENSIVE PLAN
WHEREAS, the City Council of Golden Valley has authorized the use of eminent domain
for public purposes to begin acquisition of certain real property with the address 1875 Lilac
Drive North and legally described as follows:
Lot 1, Block 1, Hipp’s Graceful Plaza Addition, Hennepin County, Minnesota
WHEREAS, the proposed acquisition of the property has been submitted to the Planning
Commission for its review and issuance of a written report of its findings pursuant to
Minnesota Statute Section 462.356-2; and
WHEREAS, the Planning Commission has reviewed the proposed conveyance as it relates
to the City’s Comprehensive Plan and finds it in compliance with the Plan based on the
following findings:
1. The Institutional-Assembly future land use designation includes administrative or
service facilities at all levels of government; and
2. Reguiding 1875 Lilac Drive to Institutional-Civic land uses will allow the City of
Golden Valley to construct a new East Fire station on the property; and
3. The City of Golden Valley has determined the need for a new remote fire station to
serve the area generally near Highway 100 and Duluth Street (the “East Fire
Station”) based on community and firefighter needs; and
4. The City has conducted a response study and determined that the 1875 Lilac Drive
North would provide the fastest response times to the greatest portion of the City of
all properties considered; and
5. The City has conducted a fit test on the recommended property, and has completed
a space needs assessment, indicating that 1875 Lilac Drive North would function
appropriately for a new fire station; and
6. The City has completed pre-design for the new East Fire Station at 1875 Lilac Drive
North; and
7. The City’s firefighters deserve safe and updated facilities that will result in positive
health outcomes, which can only be completed with the construction of a new
facility; and
8. The East Fire Station will allow for the completion of the transition to duty crew
staffing 24 hours per day, seven days per week, which will ensure long-term
resiliency of the fire department and its operation and improved service to the
Golden Valley community; and
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9. The new site will increase safety by allowing drive-through truck bays, space to
avoid conflicts with large vehicles and pedestrians, a protected space for firefighters
to dress for calls, and improved space for hands-on training and physical fitness
training, which is currently unable to be completed in the City; and
10. The City has determined that this location is the best possible site for the East Fire
Station due to shortest response times to emergencies, proximity to Highway 100,
location on the south side of Duluth Street to easily access the Golden Valley
community east of Highway 100; and
11. Reguiding 1875 Lilac Drive to Institututional-Civic and constructing a fire station will
meet the 2040 Comprehensive Plan Land Use Chapter goal to create a complete
community by encouraging development that serves the daily needs of Golden
Valley residents.
NOW THEREFORE, BE IT RESOLVED, BY THE PLANNING COMMISSION OF THE
CITY OF GOLDEN VALLEY, MINNESOTA that this land acquisition is in compliance with
the City of Golden Valley’s Comprehensive Plan.
Adopted by the Planning Commission this 10th day of November, 2025.
_____________________
Mike Ruby, Chair
ATTEST:
_____________________________
Jacquelyn Kramer, Senior Planner
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EXECUTIVE SUMMARY
Community Development
763-512-2345 / 763-512-2344 (fax)
Golden Valley Planning Commission Meeting
November 10, 2025
Agenda Item
3.A. Minor Subdivision at 911 Winnetka Avenue South
Prepared By
Jacquelyn Kramer, Senior Planner
Summary
Rusty Danielson, the property owner of 911 Winnetka Avenue South, requests a Minor Subdivision to
adjust the interior lot line between his property and the neighboring property 843 Winnetka Avenue
South. No new dwellings or construction are proposed as part of this application.
Recommended Action
Motion to recommend approval of the minor subdivision request at 911 Winnetka Avenue South,
based on the findings in the staff report.
Supporting Documents
Staff Report
911 Winnetka Avenue South Survey and Preliminary Plat
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1
Date: November 10, 2025
To: Golden Valley Planning Commission
From: Jacquelyn Kramer, Senior Planner
Subject: Minor Subdivision Application for 911 Winnetka Avenue South
Site Image
2018 aerial photo (Hennepin County)
911 Winnetka
Avenue
843 Winnetka
Avenue
Existing Lot Line
Proposed Lot Line
6
Subject Property
Locations: 911 and 843 Winnetka Avenue South
Parcel ID Numbers: 0511721230063 and 0511721230062
Applicant/Property Owners: Rusty Danielson and Katlin Danielson
Site Size: 911 Winnetka: 0.3 acres, 13,217 square feet
843 Winnetka: 0.45 acres, 19,407 square feet
Future Land Use: Low Density Residential
Zoning District: R-1 Single-Family Residential
Existing Use: Single family home
Adjacent Properties: Single family homes
911 Winnetka Avenue is a single family lot with a house built in 1966. Access to the property is
from a gravel driveway off Winnetka Avenue that is less than one foot south of the property
line. A fence between the two properties sits just north of the interior lot line.
Proposal
The property owner of 843 Winnetka has agreed to sell the southern portion of their lot to the
property owner of 911 Winnetka. This land sale would move the interior lot line north three
feet to the north and bring the 911 Winnetka Avenue driveway setback into code compliance.
This lot line adjustment would also allow the 911 Winnetka landowner to pave the gravel
driveway in its current location without a variance. City code does not currently have a process
to allow lot-line adjustments to be approved administratively, so the applicant seeks approval
to adjust the lot line northwards three feet through the Minor Subdivision process in City Code
Chapter 109, Division 4.
The revised lots would exceed the dimensional requirements for the R-1 district as shown in the
table below.
R-1 Standards Lot 1 (843 Winnetka) Lot 2 (911 Winnetka)
Lot Size 10,000 sq. ft. 19,076 sq. ft. 13,709 sq ft.
Lot Width 80 ft. 119 ft. 91 ft.
Front Setback 35 ft. 45 ft. (no change) 46 ft. (no change)
Side Setbacks 15 ft. for 100 ft.
lot, 12.5 ft. for
80 ft. lot
18 ft (no change), 41 ft. 12 ft. (no change, legally
nonconforming),
55 ft.
Rear Setback 25 ft. 83 ft. (no change) 61 ft. (no change)
Driveway 3 ft. (no change) 3 ft.
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Planning Analysis
Level of Discretion in Decision Making
The City has limited discretion when approving a Minor Subdivision application. Per City Code,
the City must approve a Minor Subdivision application if it meets the requirements listed in
Section 109-121.
Eligibility
In keeping with Minn. Stats. § 462.358, subd. 1a, which allows for the establishment of more
than one class of subdivision and more than one set of regulations, certain proposed land
subdivisions and consolidations may qualify for application as a minor subdivision. Each of the
following conditions must be met to establish eligibility:
1. The land to be subdivided or consolidated must be part of a recorded plat or a recorded
registered land survey (RLS). The site is part of an existing plat, Confer and Erickson’s
Boulevard Gardens.
2. Consolidations may involve any number of parcels, but subdivisions shall be limited to the
creation of four or fewer lots from one or more original parcels. The applicant proposes to
adjust one lot line between two existing parcels. No lots will be subdivided or
consolidated.
3. The subdivision or consolidation shall not necessitate any additional public investment in
new roads or utilities to serve the lots. No new dwellings are proposed as part of this
project. Staff has determined the proposal requires no new roads or utility lines.
Staff finds the request meets these three conditions to be considered a minor subdivision.
Application Analysis
In reviewing this application, staff has examined the request in accordance with the standards
outlined in Section 109-121 of the City Code, which provides the criteria for approving a Minor
Subdivision.
1. Minor subdivisions shall be denied if the proposed lots do not meet the requirements of the
appropriate zoning district. Both lots will meet all dimensional and area requirements in
the R-1 zoning district after the lot line adjustment.
2. A minor subdivision may be denied if the City Engineer determines that the lots are not
buildable. No new buildings or dwellings are proposed as part of the application. Both
existing homes will remain on the lots.
3. A minor subdivision may be denied if there are no sewer and water connections available
or if it is determined by the City Engineer that an undue strain will be placed on city utility
systems by the addition of the new lots. No changes to sewer or water capacity are
proposed as part of the project.
4. Approval of the minor subdivision may require the granting of certain easements to the
city. New easements along all existing and new property lines will be required in the final
plat drawing.
5. If public agencies other than the city have jurisdiction of the streets adjacent to the minor
subdivision, the agencies will be given the opportunities to comment. Not applicable.
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6. The city may ask for review of title if required by the City Attorney for dedication of certain
easements. Title documentation has been submitted for review by the City Attorney. Legal
review will be complete before the application goes to City Council.
7. The minor subdivision may be subject to park dedication requirements. Since no new
dwellings are proposed as part of the application, no park dedication fees are required.
Findings of Fact
Criteria Finding Met?
Meets requirements of appropriate zoning district Yes
Buildable lot Yes
Sufficient sewer and water capacity Yes
Easements Yes
Other agency review Not applicable
Title review Yes
Park dedication fees Yes
Public Notification
To comply with State law and the City’s public hearing notice requirements, a notice was
published in the Sun Post Newspaper and notices were mailed to property owners within 500
feet of the site. At the time of this report, staff has received on comments on the application.
Recommendation
Staff recommend approval of the Minor Subdivision application based on the findings in the
staff report, with the following conditions:
1. The lot line adjustment shall not go into effect until the sale of the land.
2. The Minor Subdivision approval shall expire 180 days after the date of approval unless
the applicant has filed a complete application for approval of the Final Plat.
3. The fence shall be rebuilt along the new interior lot line, at a time determined by both
property owners.
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Recommended Motion
“I move to recommend approval of the Minor Subdivision for a lot line adjustment at 911 and
843 Winnetka Avenue South, subject to the findings and conditions in the staff report.”
Next Steps
Council will consider the Minor Subdivision and Final Plat applications in December.
If City Council approves the Final Plat, the subdivider shall then file it for recording with the
Hennepin County Recorder or the Registrar of Titles within 60 days of the date of the resolution
approving the Final Plat. If not filed within 60 days, the Final Plat shall be null and void unless an
extension is given by the Council.
Staff Contact Information
Prepared by:
Jacquelyn Kramer, Senior Planner
jkramer@goldenvalleymn.gov
Reviewed by:
Chloe McGuire, Deputy Community Development Director
cmcguire@goldenvalleymn.gov
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sW o o d F e n c eResidence No. 84312.035.9 7.812.0W o o d F e n c eResidenceNo. 911GarageO v e r h e a d w i r e sC o n c r e t eW o o d F e
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eResidence No.1023Residence No. 843P a v e r sW o o d F e n c e30.030.0F i r e p l a c eW o o d F e n c eW o o d F e n c eS t e p sD e c kE g r e s s w e l lW o o d F e n c e G r a v e lG r a v e l D r i v e w a yB i t u m i n o u s23.8
23.8 C o n c r e t eD e c kC o n c r e t eE g r e s s w e l lP a v e r sP a v e r sE g r e s s w e l lEgress WellC a n tC o n c r e t e 10.012.0 6.224.012.07.735.927.9Adjoining Owner:Matthew London1023 Winnetaka Ave. S.Adjoining Owner:Jacob Kampf Et Al1030 Sumter Ave.Adjoining Owner:James Winkels914 Sumter Ave.Adjoining Owner:Roger Kim Noren840 Sumter Ave.Adjoining Owner:Jason & Julie Reece820 Sumter Ave.Adjoining Owner:Corby & Angela Koehler1023 Winnetaka Ave. S.Adjoining Owner:Rusty Danielson Et Al911 Winnetaka Ave. S.Adjoining Owner:David Salmen824 Winnetaka Ave. S.Adjoining Owner:Ting Yu Huang800 Winnetaka Ave. S.Adjoining Owner:State HighwayF:\survey\confer and ericksons boulevard gardens\21-3\01 Surveying - 91132\01 CAD\01 Source\01 Survey Base.dwg
F:\survey\confer and ericksons boulevard gardens\21-3\01 Surveying - 91132\01 CAD\01 Source\01 Survey Base.dwgFile No.F.B. No. ** inv. 91132Certification Existing Legal DescriptionsKatlin Danielson property (north parcel)843 Winnetka Ave., S. Golden Valley, MNPID No.: 05.117.21.23.0062Lots 13 and 14, Block 2, CONFER AND ERICKSON'S BOULEVARD GARDENS includingthat part of adjacent North Half of vacated Erie Avenue lying North of the South 10 feetthereof, Hennepin County, Minnesota.Rusty Danielson property (south parcel)911 Winnetka Ave., S. Golden Valley, MNPID No.: 05.117.21.23.0063Lot 21, Block 3, CONFER AND ERICKSON'S BOULEVARD GARDENS including theadjacent Half of vacated Erie Avenue and the South 10 feet of the North Half of vacatedErie Avenue, Hennepin County, Minnesota. Signed: ____________________________________________ Gregory R. Prasch Registration No. 24992Prepared this 9th day of September 2025.The only easements shown are from plats of record or information provided by client.I certify that this plan, specification, or report was prepared by me or under my direct supervisionand that I am a duly Licensed land Surveyor under the laws of the State of Minnesota.For: 843 & 911 Winnetaka Ave. S. Proposed Legal DescriptionsProperty Currently Zoned: R-1 Single Family Residential Zoning Ordinance Requirements: Building Setbacks (principal structure) Front - 35 feet Side Yard - Structure 15 feet or less in height shall be 12.5 feet. The side setbacksfor any portion of a structure greater than 15 feet in height shall be measuredto an inwardly sloping plane at a ratio of 2:1 beginning at a point 15 feetdirectly above the side setback line Rear Yard - 25 feet Refer to City code for additional requirement7601 73rd Avenue NorthMinneapolis, Minnesota 55428(763) 560-3093DemarcInc.comADMINISTRATIVE LOT DIVISIONADMINISTRATIVE LOT DIVISION drawn by:Property Address:843 Winnetka Ave., S. Golden Valley, MN PID No.: 05.117.21.23.0062911 Winnetka Ave., S. Golden Valley, MN PID No.: 05.117.21.23.0063Total Area = 32,785 sq. ft.Area of proposed: Parcel A = 19,076 sq.ft Parcel B = 13,709 sq.ftTitle insurance commitment showing property description and any encumbrances ofrecord not provided, survey subject to change.The only easements shown are from plats of record or information provided by client.Property located in Section 5, Township 117, Range 21, Hennepin County, MinnesotaBenchmark: Hennepin County GPS (NAVD88 Geoid18B)12345field by: tmMiscellaneous NotesDeveloper:Debbie DanielsonReal Estate ConsultantKeller Williams952-358-9618 Office952-358-9518 Fax952-457-8239 Celldebbiedanielson@kw.comProperty Owners:Katlin Danielson property (north parcel)843 Winnetka Ave., S.Golden Valley, MN 55426Rusty Danielson property (south parcel)911 Winnetka Ave., S.Golden Valley, MN 55426Surveyor:DemarcSurveying and Engineering7601 73rd Avenue N.Brooklyn Park, MN 55428Attn: Greg Praschphone: 763-560-3093e-mail: gregprasch@demarcinc.com Development Personnel ContactsSCALE IN FEET0603090Denotes Found Iron MonumentDenotes Iron Monument SetBollardLightPower PoleSanitary ManholeStorm ManholeManhole (use not determined)Catch BasinCommunication Pedestal RiserSignTelephone Pedestal RisertpedcpedLegendPARCEL A (19,076 sq.ft)Katlin Danielson property843 Winnetka Ave., S. Golden Valley, MNPID No.: 05.117.21.23.0062Lots 13 and 14, Block 2, CONFER AND ERICKSON'S BOULEVARD GARDENS includingthat part of adjacent North Half of vacated Erie Avenue lying North of the South 13 feetthereof, Hennepin County, Minnesota.PARCEL B (13,709 sq.ft)Rusty Danielson property911 Winnetka Ave., S. Golden Valley, MNPID No.: 05.117.21.23.0063Lot 21, Block 3, CONFER AND ERICKSON'S BOULEVARD GARDENS including theadjacent Half of vacated Erie Avenue and the South 13 feet of the North Half of vacatedErie Avenue, Hennepin County, Minnesota.Zoning Information11
EXECUTIVE SUMMARY
Community Development
763-512-2345 / 763-512-2344 (fax)
Golden Valley Planning Commission Meeting
November 10, 2025
Agenda Item
3.B. Ordinance Amending Chapter 105 - Signs
Prepared By
Jacquelyn Kramer, Senior Planner
Summary
The City hired Stantec Consulting Services to assist with updating Golden Valley's sign code
requirements. With active collaboration from City Staff, Stantec updated Chapter 105 - Signs with an
emphasis on user-friendliness, consistency, and compatibility with state statutes and relevant case
law. An overview of Stantec's scope of work and a summary of the changes to Chapter 105 is attached
to this packet.
Recommended Motion Language:
"I move to recommend approval of the ordinance amending City Code Chapter 105 as presented in the
staff report."
Stakeholder Meetings
March 20, 2025: Planning Staff Listening Session
March 24, 2025: Planning Commission Listening Session
April 23, 2025: Stakeholder Listening Session 1
April 25, 2025: Stakeholder Listening Session 2
May 15, 2025: Open Space and Recreation Commission Listening Session
Next Steps
City Council will take action on the ordinance in December 2025.
Recommended Action
Motion to recommend approval of the ordinance amending City Code Chapter 105 - Signs.
Supporting Documents
Summary of Changes Memo
Redlines of Chapter 105 - Signs
Draft Ordinance Amending Chapter 105 - Signs
Sign Code Audit Report
Stakeholder Listening Sessions Summary
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Memo
To: Planning Commission Members
Golden Valley
From: Erin Perdu, AICP
Minneapolis
Project/File: Golden Valley Sign Code Update Date: November 3, 2025
Reference: Summary of Sign Code Changes
Introduction
Stantec has been working with you, City staff, and stakeholders on a revision to the City’s sign code since
early this year. Based on the feedback and guidance received, as well as our assessment of the code and
national best practices, we are pleased to present a complete draft of the new sign code for public hearing
and Planning Commission input.
As a reminder, our scope began with a comprehensive review and diagnosis of issues with the current sign
code. That process included listening sessions with you, staff, and key stakeholders. In addition to hearing
from others, we conducted an audit of your sign code with an eye toward eliminating inconsistencies,
bringing the code up to date with current trends and technologies in the sign industry, and ensuring that the
code is in line with current case law and statutes.
Once the code was drafted, it was reviewed by staff and City legal counsel. The complete draft is now
before you for public hearing and recommendation to City Council.
Summary of Changes
The largest area of change for the new code is based on recent case law that mandates sign codes to be
content neutral. This means that regulations like construction signs, “public” signs, signs for particular types
of businesses (such as marijuana, tobacco, or adult businesses) That is, a sign code cannot regulate signs
based on their content. Signs can be regulated based on their location, associated use, or zoning district.
Tables for both temporary and permanent sign requirements were created to consolidate regulations and
make them easy to interpret. Several graphics have also been added to better explain calculations, size or
location requirements.
The following is a summary of the changes made to the sign code.
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November 3, 2025
Planning Commission Members
Page 2 of 4
Reference: Summary of Changes
Topic or Issue Current Code Current
Code
Citation
Proposed Changes Proposed
Code
Citation
Notes
Code Neutrality
Generally, includes
several instances of
regulating signs differently
depending on their
content.
Many sections of the code had to be
eliminated or significantly modified
based on case law and legal
guidance that forbids regulating
signs based on content.
Definitions of signs related
to their content
105-3 Delete the following definitions:
• Business or Identification
• Neighborhood Identification
• Menu Signs
• Public Sign
105-3
Menu sign definition rewritten to
focus on the location of the sign, not
what is advertised thereon.
Non-Commercial Speech 105-5 Rewritten based on current state
statute regarding election signs. 105-5
Garage sale signs` 105-8(j) Removed, regulations based on
content. n/a
Menu, private directional,
and temporary yard signs
105-6 Rewritten to regulate these based
on their size, location, and
legibility from ROW.
105-6 Example: temporary yard signs now
referred to as temporary signs in
residential districts, and are
restricted in size to 6 sq. ft.
Sign Area and
Calculations
No method for calculating
sign area.
105-8(a) Provide direction for calculating
sign area. “Sign face area
includes total surface area of the
sign, including all text, graphics,
and background elements, within
the smallest possible rectangle,
circle, or combination of
geometric shapes that fully
encloses the sign content.”
105-8(a)
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November 3, 2025
Planning Commission Members
Page 3 of 4
Reference: Summary of Changes
Topic or Issue Current Code Current
Code
Citation
Proposed Changes Proposed
Code
Citation
Notes
Exempts certain signs
based on content.
105-8 Remove exceptions for address,
construction, menu,
neighborhood ID, private
directional and real estate signs
from the calculation of sign area
as these are based on content.
105-9
Garage sale signs 105-8(j) Remove and include garage sale
signs in regulations on temporary
signs in residential districts.
105-10
Sign Area
Maximums
By zoning district, except
for wall and window signs
105-8(h and i) Include wall and window sign size
maximums in each zoning district.
Create one maximum size limit
that includes Freestanding and
Wall signs.
Remove lot frontage standards
from sign size maximum
calculations.
105-11 Included in table of permanent sign
regulations.
Size maximums for freestanding or
wall signs based solely on lot size.
Temporary Signs Includes Temporary and
Special Temporary Signs
105-10 Temporary and Seasonal Signs
• Replaces “special temporary”
signs with “seasonal signs”
• Temporary yard signs are
now temporary signs in
residential districts
• Removes provisions for
construction signs, name
plates, and other language
related to content.
105-10 Seasonal signs are meant to cover
signs used on parks property, signs
formerly referred to as “construction
signs”, and others.
Mixed Use District Not addressed n/a Add a section regulating signs in
the Mixed Use district by the use
the sign is associated with.
105-10(c) Example: signs for commercial uses
in the Mixed Use district shall follow
the regulations for the Commercial
District
15
November 3, 2025
Planning Commission Members
Page 4 of 4
Reference: Summary of Changes
I look forward to discussing these changes with you on November 10th.
Respectfully,
Stantec Consulting Services Inc.
Erin Perdu AICP
Principal, Senior Urban Planner
Phone: (612) 712-2006
erin.perdu@stantec.com
16
PART II - LAND DEVELOPMENT
Chapter 105 SIGNS
Golden Valley Sign Code Update DRAFT 10-22-25
Page 1 of 20
Chapter 105 SIGNS
Sec. 105-1. Purpose.
The purpose of this chapter is to establishestablishes minimum sign requirements to protect and promote the
general welfare, health, safety, order and aesthetics within the City; to permit adequate signs for effective
communication; to limit signs to identify uses and businesses where they are located and to do so in an efficient,
effective and aesthetic manner while maintaining an attractive and appealing appearance along streets, highways,
private and public property, and the air space above and between developments; and to recognize the need to
maintain an attractive and appealing appearance of property and prevent visual clutter, while at the same time
assuring that the public is not endangered, annoyed or distracted.
(Code 1988, § 4.20(1))
Sec. 105-2. Administration.
The City Manager or his/her designee shall administer this chapter.
Sec. 105-3. Definitions.
The following words, terms and phrases, when used in this chapter, shall have the meanings ascribed to them in
this section, except where the context clearly indicates a different meaning:
Address Sign: A sign that consists of identification numbers only, either in written or numerical form.
Awning Sign: A sign that is painted or printed or in some fashion attached directly to the awning of the
building.
Bench Sign: A sign that is located on the front surface of the back rest of a bench located on the street or the
immediate adjacent property and designed for seating.
Business or Identification Sign: A sign that directs attention to a business, profession, commodity, service,
activity or entertainment which is conducted, sold or offered upon the premises where such sign is
locaCanopy Sign: Any sign that is part of or attached to a canopy.
Commercial Speech: Speech advertising a business, profession, commodity, service, or entertainment.
Development: A grouping of 6 or more dwelling units, of any type, built under a single plat or site plan, which
includes a homeowners association, condominium association, or management company responsible for
common areas on the property.
Electronic Message Board (EMB): Any illuminated sign on which such illumination is not kept stationary or
constant in intensity and color at all times when such sign is in use and which displays a message that
changes more than once per 24-hour period.
Flashing Sign: Any illuminated sign or non-illuminated sign, emitting an intermittent or flashing light or
creating the illusion of intermittent or flashing light by means of animation or other methods.
Freestanding Sign: A sign placed in the ground and not affixed to any part of any building. The following are
subtypes of freestanding signs:
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Monument Sign: A sign permanently affixed to the ground at its base, supported entirely by a base
structure, and not mounted on a pole or attached to any part of a building.
Pylon Sign: A freestanding sign which is supported by its own structure, typically mounted on a pole, and
not attached to any building.
Illuminated Sign: A sign which has characters, letters, figures, designs or outlines illuminated by electric lights
or luminous tubes as a part of the sign.
Menu Sign: A sign advertising products or services of a business withlocated adjacent to a drive-through
facility.
Multi-Tenant Signs: A monument sign used to advertise businesses that occupylocated at the entrance to a
shopping center, strip center, or complex with multiple tenants.
Mural: A hand-painted, hand-tiled, or digitally printed work of visual art that is either affixed to or painted
directly on the exterior wall of a structure with the permission of the property owner. A mural does not
include displays with electrical or mechanical components or a changing image art display.
Neighborhood Identification Sign: A monument sign that identifies a neighborhood or area.
Non-Commercial Speech: Messages that do not advertise products, goods, businesses, or services and which
express an opinion or other point of view.
Nonconforming Sign: A sign lawfully existing at the adoption of the ordinance from which this chapter is
derived but which does not conform to its requirements.
Painted Wall Sign: A wall sign that is hand-painted directly on the exterior wall of a structure.
Permanent Sign: Any sign that is not a temporary sign and is displayed or intended for display for an
indefinite period of time.
Portable Sign: A sign that is not permanently attached to the ground and designed such that it is movable
from one location to another.
Projecting Signs: A wall sign that protrudes horizontally from the wall, awning, or canopy to which it is
attached to.
Public Sign: Any sign defined as a traffic control sign in the Highway Traffic Regulation Act, or any regulatory,
or warning, sign approved by the City for installation on public land.
Shopping Center: A group of retail and other commercial establishments that is planned, owned, and
managed as a single property.
Sign: Any letter, word or symbol, poster, picture, statuary, reading matter or representation in the nature of
advertisement, announcement, message or visual communication, whether painted, posted, printed, affixed
or constructed, including all associated brackets, braces, supports, wires and structures, that is displayed for
informational or communicative purposes.A name, identification, description, display, or illustration, which is
affixed to or represented directly on a building structure or a tract of land and which directs attention to an
object, product, place, activity, person, institution, organization, or business located on the same premises.
The term "sign" does not include any official court or other public notices or directional signs placed by an
authorized government agency, nor does it include the flag, emblem, or insignia of any nation, political unit,
school or religious or service or fraternal group.
Sign Area: The entire area within a single continuous perimeter enclosing the extreme limits of actual sign
surface. It does not include any structural elements outside the limits of such sign and not forming an
integral part of the display
Special TemporarySeasonal Sign: A temporary sign designed to be displayed for a limited period of time that
is not permanently fixed to the land or a structure which may be larger and displayed for a longer duration
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than a temporary sign if the criteria set forth in this chapter are met. May include, but are not limited to,
signs at construction sites and parks., seasonal park signage, and signs for special event
Temporary Sign: A sign that is designed to be displayed for a limited period of time and is not permanently
fixed to the land or a structure.
Temporary Yard Sign: A temporary sign supported on the ground, independent of any other structure and is
intended for short-term display.
Wall Sign: A sign that is attached to or erected against an exterior wall surface of a building or structure.
Window Sign: A sign that is placed, mounted, or hanging on the outside or inside surface of a window or any
sign placed within a building for the purpose of being visible from the public right-of-way.
(Code 1988, § 4.20(2))
Figure 1: Sign Types
Sec. 105-4. Compliance.
All signs to comply with any and all applicable state and federal requirements.
Sec. 105-5. Non-Commercial Speech.
Notwithstanding any other provisions of this article to the contrary, all signs of any size containing non-commercial
speech may be posted in any zone beginning 46 days before any state, municipal, county or school district election,
whether primary, special or general, until ten days following the election. All such signs shall conform with the
location, setback, and placement provisions of this chapter. (a) Substitution: Signs containing
noncommercial speech are permitted anywhere that commercial advertising or business signs are permitted,
subject to the same regulations applicable to such signs.
(b) All signs containing non-commercial messages of any size may be posted in any number from 46 days
before the State primary in a State general election year until 10 days following the State general election subject
to the applicable provisions of Minn. Stats. § 211B.045.
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(c) All signs containing non-commercial speech of any size may be posted in any number from 90 days before
a special or municipal election until 10 days following the special or municipal election.
(d) All such signs shall conform with the location, setback, and placement provisions of this chapter.
Sec. 105-6. Exempt Signs and Permit Exceptions
It is unlawful for any person to erect, construct, repair, resurface, alter or maintain a privately-owned sign without
first obtaining the applicable permit. However, the following signs are exempt from the requirements of this
chapter:
(1) Bench signs, if located on a bench permitted by the City.
(2) Name plateWall signs, within up to one square foot in sign area in the Single-family Residential (R-1),
Moderate Density Residential (R-2), Medium Density Residential (R-3), and High Density Residential (R-
4) Zoning Districts.
(3) Menu signs.
(4) Private directional signs
(5)(3) Signs on licensed vehicles moved daily.
(4) Temporary yard signs six square feet or less in size and less than three feet in height.
(5) Signs six square feet or less in size and less than three feet in height located adjacent to a driveway or
private road in the Commercial, Industrial, Institutional, or Mixed Use District.
(6) Signs that are not legible from public rights-of-way.
(Code 1988, § 4.20(3); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 307, 2nd Series, 8-13-2004; Ord. No. 323,
2nd Series, 3-25-2005; Ord. No. 430, 2nd Series, 3-12-2010; Ord. No. 589, 2nd Series, 2-17-2016)
Sec. 105-7. Prohibited Signs.
The following uses signs are prohibited:
(1) (1) Flashing signs or digital signs that simulate movement and
(1)(2) pPortable signs.
(32) Signs placed on rooftops.
(43) Signs or parts of signs that rotate, move, or flutter, or which give the appearance of such action.
(54) Signs painted or mounted on trees, utility poles, bollards, or other portions of a property or structure
not specifically designed for the display of signs, except for those window signs where allowed by this
chapter.
(65) Signs installed in a way that obstructs clear vision of persons using the streets or at any location that,
because of its position, shape, or color, interferes with, obstructs the view of, or may be confused with,
any authorized traffic sign, signal, or device. No sign which makes use of the words "LOOK," "DANGER,"
or any other word phrase, symbol, or character that may interfere with, mislead, or confuse persons
using the public streets, other than public or construction signs, shall be visible from a public street.
(8) Any sign relating to adult establishments and accessory uses as defined in Section 113-150 unless at
the location of such adult establishment or accessory use and otherwise in conformance with this
chapter.
(79) Signs mounted upon buildings that extend above the roof or parapet wall level, whichever is higher.
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(8) Off-site, permanent signs.
(Code 1988, § 4.20(4); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 307, 2nd Series, 8-13-2004; Ord. No. 323,
2nd Series, 3-25-2005)
Sec. 105-8. Fees.
Sign permit fees shall be set by the City Council, adopted by resolution, and amended from time to time.
(Code 1988, § 4.20(7))
Sec. 105-98. General Regulations.
(a) Calculation of Sign Area. Sign face area is calculated by measuringincludes the total surface area of the sign,
including all text, graphics, and background elements, within the smallest possible rectangle, circle, or
combination of geometric shapes that fully encloses the sign content. All signs are included in the calculation
of sign area, except for the following: address signs, construction signs, menu signs not visible from a right-
of-way, neighborhood identification signs, private directional signs, real estate signs, and temporary signs.
(b) Freestanding Signs. If there is pedestrian or vehicular traffic that passes under a freestanding sign, eight feet
of clearance from basic grade to the lowest element of the sign shall beis required. At the discretion of
theThe Building Official or their designee, may require a property survey and an engineered plan for
foundations and/or soil tests may be required for freestanding signs.
(c) Illumination. Direct rays or glare of light from an illuminated sign shall not be visible from public rights-of-
way or property other than that on which the illuminated sign is located. Any external source of illumination
must be provided with shields or lenses that concentrate the light onto the sign.
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(e) Sign Quality. All signs, including, but not limited to, wall signs, monument signs, and pylon signs, shall
incorporate materials and colors which are compatible with the building on the site where the sign is to be
located. Compatible shall include, but is not limited to, materials that are consistent with the principal
architectural features and colors of the building being identified.
(f) Sign Setbacks. Signs other than residential name plate and neighborhood identification signs must be entirely
located at least 10 feet from all property lines and 10 feet from any driveway on the premises on which the
sign is erected and maintained, except as allowed in the I-394 Mixed Use Zoning District. The following
additional setbacks are required:
(1) Signs must be outside the corner visibility zone, as per the corner visibility requirements in Chapter 24,
Article II.
(2) Shopping center Ppylon signs located on shopping center property shall have a minimum setback of 35
feet from a street property line.
Figure 2: Sign Setbacks
(g) Streets and Easements. No sign other than temporary road construction, closure, or warning signs shall be
erected or placed upon any public street, right-of-way, public easement, except as allowed in the I-394
Mixed Use Zoning District.
(h) Wall Signs. Wall signs are considered permanent signs for the purpose of size regulation, and their area shall
be counted towards the maximum sign area allowed in section 105-10. The following requirements are
applicable forapply to all wall signs:
(1) Spacing. Signs applied to a building shall be placed as to allow a space between the end of the sign and
the edge of the building or individual occupancy equal to 10 percent of the linear frontage of the
building or individual occupancy.
(2) Sign projection. No sign may project out more than 18 inches from the face of the building to which it is
attached, except as allowed in the I-394 Mixed Use Zoning District. Up to ten percent (10%) of the area
of a wall sign may project above the roofline of the building to which they are attached.
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(3) Size. The maximum size of any wall sign in any zoning district is 200 square feet.
Figure 3: Wall Sign Measurements
(i) Window Signs. Window signs mounted or hanging on a window surface must meet the following
requirements:
(1) The maximum area of a window sign is 50% of the total surface area of windows located on a facade.
(2) If the name of the business or business logo where the sign is located is included in a window sign, the
area of such name or logo shall be counted as sign area for determining the maximum sign area
allowed.
(3) In the I-394 Mixed Use Zoning District, window signs on a building substantially remodeled after
December 31, 2009, shall be calculated as sign area.
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Figure 4: Window Sign Area Measurements (2 Options)
d.Shall not be placed on private property without permission of the property owner.
(j) Electronic Message Boards (EMBs). EMBs must meet the following requirements:
(1) EMBs may be installed in commercial, industrial, and institutional zoning districts. EMBs are prohibited in
residential zones unless associated with permitted non-residential uses such as schools, churches, or
governmental facilities. EMBs are allowed only on monument and pylon signs for nonresidential uses in
residential districts and for all uses in other districtsotherwise permitted for nonresidential uses.
(2) Only one EMB is permitted on any individual site.
(3) An EMB may occupy no more than 35 percent of the of the total allowable signage for a property.
(4) Duration and Transition. Displays must remain visible for at least 10 seconds. Transitions between
displays must be instantaneous without any special effects.
(5) Brightness and Illumination. EMBs must incorporate automatic dimming controls to adjust brightness
based on ambient light conditions. Brightness levels must comply with the standards contained in Sec.
113-153. – Outdoor Lighting of this code.
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(6) EMBs must be designed and equipped to freeze the device in one position if malfunction occurs or
immediately discontinue the display.
(7) EMBs existing on the effective date of this ordinance must comply with the operational standards listed
above. Any existing EMB that does not meet the requirements may continue as a nonconforming sign
subject to Sec. 105-13. - Nonconforming Signs.
(j) Garage Sale Signs. Garage sale signs shall be subject to the following requirements:
(1) No resident shall display garage sale signs for more than eight days per year. Such signs shall not be
displayed on more than two non-continuous occasions per year.
(2) All garage sale signs shall clearly identify the address, month, dates, or days of the week of the sale.
(3) All signs shall be set back a minimum of 15 feet from the back of the curb or behind any existing sidewalk,
whichever is greater.
(4) All signs shall be removed by 9:00 p.m. on the final day of the sale.
(5 ) No sign shall be:
a. Greater than six square feet in area or three feet in height. The height of the sign shall be measured
from the top of the sign to the ground.
b. Located on any governmental property, including the street right-of-way.
c. Placed on vehicles or trailers located on the public street or any other public or governmental property.
d. Placed on private property other than the sale premises without prior permission of the property
owner.
e. Posted more than one day prior to the sale
(k) Business Closure. If at any time a business or person goes out of business or permanently ceases to operate
as a business, all business signs must be removed within 60 days.
(Code 1988, § 4.20(8); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 307, 2nd Series, 8-13-2004; Ord. No. 323,
2nd Series, 3-25-2005; Ord. No. 430, 2nd Series, 3-12-2010)
Sec. 105-10. Temporary and Seasonal Signs.
(a) An approved permit shall be obtained prior to display of a temporary or seasonal sign, except for temporary
yard signsin residential districts as described below, which are exempt. A temporary or seasonal sign
displayed without a permit shall be removed and no new temporary sign shall be allowed, nor shall a permit
be approved within the following 12 months.
(b) Temporary Yard Signs in Residential Districts. Temporary yard signs in residential districts shall be subject to
the following requirements: (1) All temporary yard signs shall be set back a minimum of 15 feet from
the back of the curb or behind any existing sidewalk, whichever is greater.
(1) Regulations for temporary yard signs: Maximum size: 6 square feet unless otherwise specified in zoning
district regulations
(2) Maximum height: 3 feet measured from the top of the sign to the ground, unless otherwise specified in
the zoning district regulations.
(4) Shall not be located on any governmental property, including the street right-of-way.
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(c) The use of temporary signs such as banners, pennants, and inflatables (including balloons over 18 inches
in diameter) for advertising temporary sales, business openings, special events, similar activities or used for other
purposes shall beis limited to the following:
(1) Temporary signs on multi-family structures or property are subject to the following requirements: signs
must be removed after initial leasing or within 360 days after a certificate of occupancy is issued .if
involving a new building or a substantial remodeling.
(2) Temporary signs, banners and inflatables shall not be displayed for more than one month in any one
calendar year. Each property is limited to four occurrences of such displays in one calendar year.
(d) Special TemporarySeasonal Signs. A special temporaryseasonal sign permit shall beis subject to all the
requirements of this chapter regarding temporary signs except:
(1) The permit may have a duration longer than one month but no longer than 365 days in any three-year
period; and
(2) The permit may authorize a sign size of no greater than 150 percent of the permanent sign area
otherwise allowed under this chapter for the subject property.
(3) All seasonal signs shall comply with these provisions within one year of the date of adoption of this
ordinance.
(e) Standards for special temporaryseasonal signs:
(1) Special temporarySeasonal signs are allowed Commercial, Industrial, Office, Institutional and Mixed
Use Zoning Districts, and on construction sites within residential districts.
(2) The signage shall be composed of durable, high-quality materials that are designed to withstand 365
days of use without replacement.
(3) Signs may be located on fences, so long as they meet the material requirements in subsection (2).
(45) Conditions in this section must be satisfied at the time of application and for the duration of the
permit. To receive a special temporaryseasonal sign permit, the applicant shall pay both a fee for a
temporary sign permit and a separate fee for the special temporary sign permit, as established by the
Council.
(f) Temporary sign standards by district:
Type Maximum
Area Height Placement Restrictions
R-1 and R-2
Districts
Temporary Yard 6 square feet 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Allowed during
construction only. Durable,
high quality materials
designed to withstand 365
days of use.
Name plate One square
foot
Identifies the business or
occupant of the lot and/or
the address.
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Type Maximum
Area Height Placement Restrictions
Neighborhood
Identification 32 square feet 6 feet
Allowed at each street
opening provided the
development contains at
least six lots or dwellings
R-3 and R-4
Districts
Temporary Yard 6 sf. each 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Allowed during
construction only. Durable,
high quality materials
designed to withstand 365
days of use. Leasing signs
are permitted during initial
leasing period or 360 days
of issuance of Certificate of
Occupancy, whichever is
shorter.
Name plate One square
foot
Identifies the business or
occupant of the lot and/or
the address.
Neighborhood
Identification 32 square feet 6 feet
Allowed at each street
opening provided the
development contains at
least six lots or dwellings
Institutional
District
Temporary Yard 50 sf. 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
Office
District
Temporary Yard 32 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
Real estate 64 sf.
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Type Maximum
Area Height Placement Restrictions
Construction sign
64-120 sf.
based on lot
area
Commercial
District
Temporary Yard 64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
Real estate 64 sf.
Construction sign
64-120 sf.
based on lot
area
Light
Industrial
and
Industrial
Districts
Temporary Yard 64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
150 percent of
the otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
Real estate 64 sf.
Construction sign
64-120 sf.
based on lot
area
I-394 Mixed
Use District
Temporary Yard
Single use: 32
sf.
Mixed use: 64
sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW or
on private property without
permission of the property
owner
Special
Temporary
Seasonal
120 sf. Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
Mixed Use
District
Temporary
Single use: 32
sf.
Mixed use: 64
sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located on any public
property or ROW
Seasonal
150 percent of
the otherwise
allowed
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of use.
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Type Maximum
Area Height Placement Restrictions
permanent
sign area
(Code 1988, § 4.20(10); Ord. No. 589, 2nd Series, 2-17-2016)
Sec. 105-110. Regulation by Zoning District.
(a) General. Signs not specifically permitted in the zoning districts are prohibited.
(b) Permanent sign standards by district.
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Type Maximum Area Number
of Signs Height Placement Restrictions
R-1 and R-2
Districts
Name plate One square foot
Identifies the
business or
occupant of the lot
and/or the address.
Neighborhood
Identification 32 square feet 6 feet
Allowed at each
street opening
provided the
development
contains at least six
lots or dwellings
Monument 32 square feet 6 feet
Allowed at each
street opening for
a development.
Sign is the
responsibility of
the homeowners
or condominium
association or
property
management
company.
R-3 and R-4
Districts1
Name plate One square foot One
Identifies the
business or
occupant of the lot
and/or the
address.
Neighborhood
Identification 50 square feet 8 feet
Allowed at each
street opening
provided the
development
contains at least six
lots or dwellings
Wall
100 square feet
One per
wall Exterior building
wall or façade
Monument One 8 feet
Minimum of 10 feet
from property lines
and driveways
Allowed at each
street opening for
a development.
Sign is the
responsibility of
the homeowners
or condominium
association or
property
management
company.
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Type Maximum Area Number
of Signs Height Placement Restrictions
Institutional
District
Freestanding 64 sf.
Lot size:
< 1 acre = 50 sf.
1-3 acres = 90 sf.
>3 acres = 150 sf.
One
12 feet
monume
nt
25 feet
pylon
Minimum of 10 feet
from property lines
and driveways
Wall One per
wall
Office
District
Freestanding Lot size:
< 1 acre = 50 sf.
1-3 acres = 90 sf.
>3 acres = 150 sf.
One
12 feet
monume
nt
25 feet
pylon
Minimum of 10 feet
from property lines
and driveways
Wall One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
Commercial
District
Freestanding2 Lot size:
< 1 acre = 150 sf.
1-3 acres = 200 sf.
3-5 acres = 300 sf.
>5 acres = 400 sf.
One per
street
frontage4
12 feet
Minimum of 10 feet
from property lines
and driveways
Wall One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
Light
Industrial
and
Industrial
Districts
Freestanding3
Lot size:
< 2 acre = 150 sf.
2-4 acres = 180 sf.
>4 acres = 200 sf.
< 1 acre = 150 sf.
1-3 acres = 200 sf.
3-5 acres = 300 sf.
>5 acres = 400 sf.
One 12 feet
Minimum of 10 feet
from property lines
and driveways
Wall One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
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Type Maximum Area Number
of Signs Height Placement Restrictions
Notes
1: For conditional commercial uses, one square foot of permanent signage is permitted per lineal foot of
building frontage
2: A shopping center may be allowed one common freestanding sign with a maximum area of 260 square
feet in addition to the sign area otherwise allowed. Each tenant shall be allowed two square feet of sign
area per foot of lineal frontage.
3: An office warehouse park may be allowed one common freestanding sign with a maximum area of 180
square feet in addition to the sign area otherwise allowed. If the office warehouse park features multiple
tenants, each tenant shall be allowed two square feet of sign area per foot of lineal frontage.
4: Freestanding signs on corner or through lots shall each located on a unique street frontage. No more
than one freestanding sign is permitted per street frontage.
5: Sign regulations in a PUD District shall be governed by the requirements of the underlying zoning
district.
(c) Mixed Use Zoning District.
(1) Signs for uses in the Mixed Use Zoning District shall follow the regulations of the zoning district that
most closely corresponds with the use. For example, signs for commercial uses in the Mixed Use
District shall follow the requirements of the Commercial District.
(2) The maximum size of a wall sign for a multi-family residential use in the Mixed Use District is 200 square
feet.
(dj) I-394 Mixed Use Zoning District. This district has unique requirements requiring special consideration.
(1) Purpose. In addition to the purposes listed in this chapter, the additional regulations are designed to
improve, or at least not detract from, visual coherence and attractiveness of the I-394 corridor, to
complement colors and materials of the subject building while being visually appealing, pedestrian
oriented, and compatible with buildings, streetscape, public views, and spaces.
(2) Signage Plan Required.
a. When submitting a site plan or applying for a conditional use permit, a signage plan is also
required.A signage plan is required in all circumstances unless the City already has an approved
signage plan on file for the site. This plan shall include buildings, driveways, parking areas,
property lines, open space, and setbacks; and the location, size, materials, height, and lighting (if
any) of all existing and proposed signs and buildings. A signage plan is required in all
circumstances unless the City already has an approved signage plan on file for the site.
b. To be approved, the signage plan must meet the purpose and all rules of the sign code for the I-
394 Mixed Use Zoning District.
c. To be approved, the area of all signs must be calculated as sign area unless otherwise excepted in
this chapter.
d. An approved signage plan will govern the location, type and size of signs until the site plan is
amended with a new and approved signage plan which is in conformance with the sign ordinance
in effect at the time of submission of the amended plan.
(3) Permitted Permanent Signs. The following signs are permitted within the I-394 Mixed Use Zoning
District:
a. Awning or Canopy Sign
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Golden Valley Sign Code Update DRAFT 10-22-25
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b. Building name sign.
c.b. Freestanding sign.
d. Multi-tenant sign.
e.c. Projecting sign.
f.d. Wall sign.
g.e. Window sign.
(4) Maximum Total Sign Area. The maximum total sign area includes all permanent signs and is based on
use and other factors. Twohree use categories are established: single use residential, single use
nonresidential, and mixed uses. The following limits apply:
a. Residential
i. Less than 6 dwellings/lots: 1 square foot per dwelling/lot
ii. 6 or more dwellings/lots: 50 square feet.
b. Nonresidential and Mixed-use
(5) Specific Sign Standards.
Sign Type Placement Restrictions Additional Requirements
Wall signs
Shall not be placed on or above
a penthouse, a rooftop
equipment enclosure, or similar
structure
Between the ground level and the uppermost level
unless the sign is located and integrated into a framed
wall mass where the ratio of the framed wall space/mass
is at least 3.5 times larger than the sign area to be
located in the framed wall space. The framed wall space
must be continuous, uninterrupted or unbroken by
another wall or similar feature, and void of any windows,
doors, or similar feature.
Parcel Size or Floor Area Single Use Mixed Use Single Use Mixed Use Single Use Mixed Use
0 to 1 acre or floor area of 0 to
15,000 gross sq. ft.100 sq. ft. 150 sq. ft. 120 sq. ft. 180 sq. ft. 150 sq. ft. 200 sq. ft.
>1 to 3 acres or floor area of
>15,000 to 45,000 gross sq. ft.120 sq. ft. 200 sq. ft. 150 sq. ft. 250 sq. ft. 200 sq. ft. 300 sq. ft.
>3 to 5 acres or floor area of
>45,000 to 75,000 gross sq. ft.200 sq. ft. 250 sq. ft. 250 sq. ft. 300 sq. ft. 300 sq. ft. 400 sq. ft.
>5 acres or floor area of
>75,000 gross sq. ft.300 sq. ft. 350 sq. ft. 350 sq. ft. 400 sq. ft. 400 sq. ft. 500 sq. ft.
Sub-District A
Low-rise (≤3 stories)
Sub-District B
Mid-rise (≤6 stories)
Sub-District C
High-rise (≤10 stories)
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Sign Type Placement Restrictions Additional Requirements
Freestanding
signs
One freestanding sign per lot.
No portion of a freestanding
sign shall be located within an
easement.
Setbacks: Front yard: 10 feet. Side and rear yard: 5 feet.
Monument signs must have a base that is at least 85
percent as wide as the sign itself, use materials that
match the highest quality used on the building, and be
placed in a landscaped setting that complements the
site.
Pylon signs are permitted only within Sub-District C of
the I-394 Mixed Use Zoning District. The height may not
exceed 25 feet.
Multi-tenant
signs
A sign for a ground level tenant
must be located at the ground
level. No upper-level tenant
shall have a sign on an upper
level.
Projecting
signs
The sign must be at least eight
feet above the ground or
walking surface, unless
mounted flat against the
building, in which case it may
project no more than six inches
from the wall. No part of the
sign may extend closer than one
foot to the curbline when
measured vertically. If the sign
projects into a public right-of-
way or easement, the property
owner shall obtain a license or
agreement with the City
covering its use, maintenance,
or other relevant conditions.
Awning and
Canopy signs
Only allowed at ground level
and must not extend higher
than needed to cover the door,
window, or opening they serve.
If an awning or canopy sign
extends into the public right-of-
way, the property owner shall
get a license or sign an
agreement with the City to
cover use, maintenance, or
other conditions.
(6) Requirements for All Signs in the I-394 Mixed Use Zoning District. Signs are also required to
conform to the following general requirements of this chapter:
a. Sign quality.
b. Illumination.
c. Temporary signs.
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Golden Valley Sign Code Update DRAFT 10-22-25
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d. Other application requirements not specifically listed above.
(Code 1988, § 4.20(9); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 307, 2nd Series, 8-13-2004; Ord. No. 323,
2nd Series, 3-25-2005; Ord. No. 430, 2nd Series, 3-12-2010; Ord. No. 654, § 1, 1-2-2019
Sec. 105-112. Design and Construction.
All signs shall be in compliance with the most currently adopted versions of the Minnesota State Building Code and
the National Electrical Safety Code.
(Code 1988, § 4.20(11))
Sec. 105-123. Nonconforming Signs.
(a) General. A nonconforming sign may continue through repair, restoration, maintenance or improvement. A
nonconforming sign shall not be rebuilt, relocated, or modified in size or height, unless it is made fully
conforming with this chapter.
(b) Panel Changes. Panel changes, or changes to a sign face within a wall or freestanding sign, are permitted on a
nonconforming sign, so long as the sign area is not expanded.
(c) Pylon Signs. Pylon signs with a height greater than 25 feet allowed by policy during construction of I-394
must be removed or made to conform to this chapter if either one or both of the following is proposed:
(1) A new sign is requested on the pylon; or
(2) A new sign of 120 or more square feet is proposed on the property.
(Code 1988, § 4.20(12); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 430, 2nd Series, 3-12-2010)
Sec. 105-14. Maintenance.
All signs shall be kept in good repair and free from rust, corrosion, loose or flaking paint, worn or damaged
materials or rotted framework or other members, broken or missing members, or missing letters. The premises
surrounding all ground signs shall be maintained in a safe, clean, and sanitary condition free and clear of all rubbish
and weeds.
(Code 1988, § 4.20(13))
Sec. 105-15. Permit Penalties.
Any sign constructed or erected without the required permit shall be subject to removal, if necessary, or subject to
a double fee if in compliance with all other applicable requirements of this chapter.
(Code 1988, § 4.20(14); Ord. No. 272, 2nd Series, 10-15-2002; Ord. No. 565, 2nd Series, 7-30-2015)
Sec. 105-16. Substitution Clause.
Any sign which is otherwise allowed in this chapter may be modified to substitute non-commercial speech in lieu
of any other commercial speech or non-commercial speech. This substitution may be made without any additional
approval or permitting. This provision prevails over any more specific provision to the contrary in order to prevent
any inadvertent favoring of commercial speech over non-commercial speech or favoring of any particular non-
commercial speech over any other non-commercial speech.
35
Created: 2025-01-29 13:50:10 [EST]
(Supp. No. 7 Upd 1)
Page 1 of 18
ORDINANCE NO. XXX
AN ORDINANCE AMENDING THE CITY CODE CHAPTER 105 - SIGNS
The City Council for the City of Golden Valley hereby ordains as follows:
Section 1. City Code Chapter 105 is hereby rescinded and replaced:
Sec. 105-1. Purpose.
This chapter establishes minimum sign requirements to protect and promote the general welfare, health, safety,
order and aesthetics within the City; to permit adequate signs for effective communication; to limit signs to
identify uses and businesses where they are located and to do so in an efficient, effective and aesthetic manner
while maintaining an attractive and appealing appearance along streets, highways, private and public property,
and the air space above and between developments; and to recognize the need to maintain an attractive and
appealing appearance of property and prevent visual clutter, while at the same time assuring that the public is not
endangered, annoyed or distracted.
Sec. 105-2. Administration.
The Planning Division shall administer this chapter.
Sec. 105-3. Definitions.
The following words, terms and phrases, when used in this chapter, shall have the meanings ascribed to them in
this section, except where the context clearly indicates a different meaning:
Address Sign: A sign that consists of identification numbers only, either in written or numerical form.
Awning Sign: A sign that is painted or printed or in some fashion attached directly to the awning of the
building.
Bench Sign: A sign that is located on the front surface of the back rest of a bench located on the street or the
immediate adjacent property and designed for seating.
Canopy Sign: Any sign that is part of or attached to a canopy.
Development: A grouping of 6 or more dwelling units, of any type, built under a single plat or site plan, which
includes a homeowners association, condominium association, or management company responsible for
common areas on the property.
Electronic Message Board (EMB): Any illuminated sign on which such illumination is not kept stationary or
constant in intensity and color at all times when such sign is in use and which displays a message that
changes more than once per 24-hour period.
Flashing Sign: Any illuminated sign or non-illuminated sign, emitting an intermittent or flashing light or
creating the illusion of intermittent or flashing light by means of animation or other methods.
Freestanding Sign: A sign placed in the ground and not affixed to any part of any building. The following are
subtypes of freestanding signs:
Monument Sign: A sign permanently affixed to the ground at its base, supported entirely by a base
structure, and not mounted on a pole or attached to any part of a building.
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Pylon Sign: A freestanding sign which is supported by its own structure, typically mounted on a pole, and
not attached to any building.
Illuminated Sign: A sign which has characters, letters, figures, designs or outlines illuminated by electric lights
or luminous tubes as a part of the sign.
Menu Sign: A sign located adjacent to a drive-through facility.
Multi-Tenant Signs: A monument sign used located at the entrance to a shopping center, strip center, or
complex with multiple tenants.
Mural: A hand-painted, hand-tiled, or digitally printed work of visual art that is either affixed to or painted
directly on the exterior wall of a structure with the permission of the property owner. A mural does not
include displays with electrical or mechanical components or a changing image art display.
Non-Commercial Speech: Messages that do not advertise products, goods, businesses, or services and which
express an opinion or other point of view.
Nonconforming Sign: A sign lawfully existing at the adoption of the ordinance from which this chapter is
derived but which does not conform to its requirements.
Painted Wall Sign: A wall sign that is hand-painted directly on the exterior wall of a structure.
Permanent Sign: Any sign that is not a temporary sign and is displayed or intended for display for an
indefinite period of time.
Portable Sign: A sign that is not permanently attached to the ground and designed such that it is movable
from one location to another.
Projecting Signs: A wall sign that protrudes horizontally from the wall, awning, or canopy to which it is
attached to.
Shopping Center: A group of retail and other commercial establishments that is planned, owned, and
managed as a single property.
Sign: Any letter, word or symbol, poster, picture, statuary, reading matter or representation in the nature of
advertisement, announcement, message or visual communication, whether painted, posted, printed, affixed
or constructed, including all associated brackets, braces, supports, wires and structures, that is displayed for
informational or communicative purposes..
Sign Area: The entire area within a single continuous perimeter enclosing the extreme limits of actual sign
surface. It does not include any structural elements outside the limits of such sign and not forming an
integral part of the display
Seasonal Sign: A temporary sign designed to be displayed for a limited period of time that is not permanently
fixed to the land or a structure which may be larger and displayed for a longer duration than a temporary
sign if the criteria set forth in this chapter are met. May include, but are not limited to, signs at construction
sites and parks.
Temporary Sign: A sign that is designed to be displayed for a limited period of time and is not permanently
fixed to the land or a structure.
Wall Sign: A sign that is attached to or erected against an exterior wall surface of a building or structure.
Window Sign: A sign that is placed, mounted, or hanging on the outside or inside surface of a window or any
sign placed within a building for the purpose of being visible from the public right-of-way.
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Figure 1: Sign Types
38
Sec. 105-4. Compliance.
All signs to comply with any and all applicable state and federal requirements.
Sec. 105-5. Non-Commercial Speech.
Notwithstanding any other provisions of this article to the contrary, all signs of any size containing non-commercial
speech may be posted in any zone beginning 46 days before any state, municipal, county or school district election,
whether primary, special or general, until ten days following the election. All such signs shall conform with the location,
setback, and placement provisions of this chapter. .
Sec. 105-6. Exempt Signs and Permit Exceptions
It is unlawful for any person to erect, construct, repair, resurface, alter or maintain a privately-owned sign without first
obtaining the applicable permit. However, the following signs are exempt from the requirements of this chapter:
(1) Bench signs, if located on a bench permitted by the City.
(2) Wall signs with up to one square foot in sign area in the Single-family Residential (R-1), Moderate Density
Residential (R-2), Medium Density Residential (R-3), and High Density Residential (R-4) Zoning Districts.
(3) Signs on licensed vehicles moved daily.
(4) Temporary signs six square feet or less in size and less than three feet in height.
(5) Signs six square feet or less in size and less than three feet in height located adjacent to a driveway or private
road in the Commercial, Industrial, Institutional, or Mixed Use District.
(6) Signs that are not legible from public rights-of-way.
Sec. 105-7. Prohibited Signs.
The following signs are prohibited:
(1) Flashing signs or digital signs that simulate movement
(2) Portable signs.
(3) Signs placed on rooftops.
(4) Signs or parts of signs that rotate, move, or flutter.
(5) Signs painted or mounted on trees, utility poles, bollards, or other portions of a property or structure not
specifically designed for the display of signs, except for those window signs where allowed by this chapter.
(6) Signs installed in a way that obstructs clear vision of persons using the streets or at any location that, because
of its position, shape, or color, interferes with, obstructs the view of, or may be confused with, any authorized
traffic sign, signal, or device.
(7) Signs mounted upon buildings that extend above the roof or parapet wall level, whichever is higher.
(8) Off-site, permanent signs.
Sec. 105-8. Fees.
Sign permit fees shall be set by the City Council, adopted by resolution, and amended from time to time.
Sec. 105-9. General Regulations.
(a) Calculation of Sign Area. Sign face area includes the total surface area of the sign, including all text, graphics, and
background elements, within the smallest possible rectangle, circle, or combination of geometric shapes that fully
encloses the sign content. All signs are included in the calculation of sign area, except for temporary signs.
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(b) Freestanding Signs. If there is pedestrian or vehicular traffic that passes under a freestanding sign, eight feet of
clearance from basic grade to the lowest element of the sign is required. The Building Official or their designee, may
require a property survey and an engineered plan for foundations and/or soil tests for freestanding signs.
(c) Illumination. Direct rays or glare of light from an illuminated sign shall not be visible from public rights-of-way or
property other than that on which the illuminated sign is located. Any external source of illumination must be
provided with shields or lenses that concentrate the light onto the sign.
(e) Sign Quality. All signs, including, but not limited to, wall signs, monument signs, and pylon signs, shall incorporate
materials and colors which are compatible with the building on the site where the sign is to be located. Compatible
shall include, but is not limited to, materials that are consistent with the principal architectural features and colors
of the building being identified.
(f) Sign Setbacks. Signs must be entirely located at least 10 feet from all property lines and 10 feet from any driveway
on the premises on which the sign is erected and maintained, except as allowed in the I-394 Mixed Use Zoning
District. The following additional setbacks are required:
(1) Signs must be outside the corner visibility zone, as per the corner visibility requirements in Chapter 24, Article
II.
(2) Pylon signs located on shopping center property shall have a minimum setback of 35 feet from a street
property line.
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Figure 2: Sign Setbacks
(g) Streets and Easements. No sign other than temporary road construction, closure, or warning signs shall be erected
or placed upon any public street, right-of-way, public easement, except as allowed in the I-394 Mixed Use Zoning
District.
(h) Wall Signs. Wall signs are considered permanent signs for the purpose of size regulation, and their area shall be
counted towards the maximum sign area allowed in section 105-10. The following requirements apply to all wall
signs:
(1) Spacing. Signs applied to a building shall allow a space between the end of the sign and the edge of the
building or individual occupancy equal to 10 percent of the linear frontage of the building or individual
occupancy.
(2) Sign projection. No sign may project out more than 18 inches from the face of the building to which it is
attached, except as allowed in the I-394 Mixed Use Zoning District. Up to ten percent (10%) of the area of a
wall sign may project above the roofline of the building to which they are attached.
(3) Size. The maximum size of any wall sign in any zoning district is 200 square feet.
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Figure 3: Wall Sign Measurements
(i) Window Signs. Window signs mounted or hanging on a window surface must meet the following requirements:
(1) The maximum area of a window sign is 50% of the total surface area of windows located on a facade.
(3) In the I-394 Mixed Use Zoning District, window signs on a building substantially remodeled after December 31,
2009, shall be calculated as sign area.
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Figure 4: Window Sign Area Measurements (2 Options)
(j) Electronic Message Boards (EMBs). EMBs must meet the following requirements:
(1) EMBs may be installed in commercial, industrial, and institutional zoning districts. EMBs are prohibited in
residential zones unless associated with permitted non-residential uses such as schools, churches, or
governmental facilities. EMBs are allowed only on monument and pylon signs otherwise permitted for
nonresidential uses.
(2) Only one EMB is permitted on any individual site.
(3) An EMB may occupy no more than 35 percent of the of the total allowable signage for a property.
(4) Duration and Transition. Displays must remain visible for at least 10 seconds. Transitions between displays must
be instantaneous without any special effects.
(5) Brightness and Illumination. EMBs must incorporate automatic dimming controls to adjust brightness based on
ambient light conditions. Brightness levels must comply with the standards contained in Sec. 113-153. –
Outdoor Lighting of this code.
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(6) EMBs must be designed and equipped to freeze the device in one position if malfunction occurs or immediately
discontinue the display.
(7) EMBs existing on the effective date of this ordinance must comply with the operational standards listed above.
Any existing EMB that does not meet the requirements may continue as a nonconforming sign subject to Sec.
105-13. - Nonconforming Signs.
(k) Business Closure. If at any time a business or person goes out of business or permanently ceases to operate as a
business, all signs must be removed within 60 days.
Sec. 105-10. Temporary and Seasonal Signs.
(a) An approved permit shall be obtained prior to display of a temporary or seasonal sign, except in residential districts
as described below, which are exempt. A temporary or seasonal sign displayed without a permit shall be removed
and no new temporary sign shall be allowed, nor shall a permit be approved within the following 12 months.
(b) Temporary Signs in Residential Districts. Temporary signs in residential districts shall be subject to the following
requirements:
(1) Maximum size: 6 square feet unless otherwise specified in zoning district regulations
(2) Maximum height: 3 feet measured from the top of the sign to the ground, unless otherwise specified in the
zoning district regulations.
(c) The use of temporary signs such as banners, pennants, and inflatables (including balloons over 18 inches in
diameter) for advertising temporary sales, business openings, special events, similar activities or used for other purposes
is limited to the following:
(1) Temporary signs on multi-family structures or property are subject to the following requirements: signs must
be removed after initial leasing or within 360 days after a certificate of occupancy is issued..
(2) Temporary signs, banners and inflatables shall not be displayed for more than one month in any one calendar
year. Each property is limited to four occurrences of such displays in one calendar year.
(d) Seasonal Signs. A seasonal sign permit is subject to all the requirements of this chapter regarding temporary signs
except:
(1) The permit may have a duration longer than one month but no longer than 365 days in any three-year period;
and
(2) The permit may authorize a sign size of no greater than 150 percent of the permanent sign area otherwise
allowed under this chapter for the subject property.
(3) All seasonal signs shall comply with these provisions within one year of the date of adoption of this ordinance.
(e) Standards for seasonal signs:
(1) Seasonal signs are allowed Commercial, Industrial, Office, Institutional and Mixed Use Zoning Districts, and on
construction sites within residential districts.
(2) The signage shall be composed of durable, high-quality materials that are designed to withstand 365 days of
use without replacement.
(3) Signs may be located on fences, so long as they meet the material requirements in subsection (2).
(4) Conditions in this section must be satisfied at the time of application and for the duration of the permit. To
receive a seasonal sign permit, the applicant shall pay a fee for a as established by the Council.
(f) Temporary sign standards by district:
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Type Maximum
Area Height Placement Restrictions
R-1 and R-2
Districts
Temporary 6 square feet 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Allowed during
construction only.
Durable, high quality
materials designed to
withstand 365 days of
use.
R-3 and R-4
Districts
Temporary 6 sf. each 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Allowed during
construction only.
Durable, high quality
materials designed to
withstand 365 days of
use. Leasing signs are
permitted during initial
leasing period or 360
days of issuance of
Certificate of Occupancy,
whichever is shorter.
Institutional
District
Temporary 50 sf. 3 feet
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
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Type Maximum
Area Height Placement Restrictions
permanent
sign area
Office
District
Temporary 32 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
Commercial
District
Temporary 64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
Light
Industrial
and
Industrial
Districts
Temporary 64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
I-394 Mixed
Use District Temporary
Single use:
32 sf.
Mixed use:
64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located in any ROW
or on private property
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Type Maximum
Area Height Placement Restrictions
Seasonal 120 sf. Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
Mixed Use
District
Temporary
Single use:
32 sf.
Mixed use:
64 sf.
Minimum of 15 feet
from the back of the
curb or behind any
existing sidewalk,
whichever is greater
Not located on any public
property or ROW
Seasonal
150 percent
of the
otherwise
allowed
permanent
sign area
Freestanding, fences,
windows or walls
Durable, high quality
materials designed to
withstand 365 days of
use.
Sec. 105-11. Regulation by Zoning District.
(a) General. Signs not specifically permitted in the zoning districts are prohibited.
(b) Permanent sign standards by district.
Type Maximum Area Number
of Signs Height Placement Restrictions
R-1 and R-2
Districts Monument 32 square feet 6 feet
Allowed at each
street opening
for a
development.
Sign is the
responsibility of
the homeowners
or condominium
association or
property
management
company.
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Type Maximum Area Number
of Signs Height Placement Restrictions
R-3 and R-4
Districts1
Wall
100 square feet
One per
wall Exterior building
wall or façade
Monument One 8 feet
Minimum of 10
feet from
property lines
and driveways
Allowed at each
street opening
for a
development.
Sign is the
responsibility of
the homeowners
or condominium
association or
property
management
company.
Institutional
District
Freestanding
Lot size:
< 1 acre = 50 sf.
1-3 acres = 90 sf.
>3 acres = 150
sf.
One 12 feet
Minimum of 10
feet from
property lines
and driveways
Wall One per
wall
Office
District
Freestanding
Lot size:
< 1 acre = 50 sf.
1-3 acres = 90 sf.
>3 acres = 150
sf.
One 12 feet
Minimum of 10
feet from
property lines
and driveways
Wall One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
Commercial
District
Freestanding
2
Lot size:
< 1 acre = 150 sf.
1-3 acres = 200
sf.
One per
street
frontage
4
12 feet
Minimum of 10
feet from
property lines
and driveways
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Type Maximum Area Number
of Signs Height Placement Restrictions
Wall
3-5 acres = 300
sf.
>5 acres = 400
sf.
One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
Light
Industrial
and
Industrial
Districts
Freestanding
3
Lot size:
< 1 acre = 150 sf.
1-3 acres = 200
sf.
3-5 acres = 300
sf.
>5 acres = 400
sf.
One 12 feet
Minimum of 10
feet from
property lines
and driveways
Wall One per
wall Exterior building
wall or façade
Window
50% of the total
window area on
the façade
Notes
1: For conditional commercial uses, one square foot of permanent signage is permitted per
lineal foot of building frontage
2: A shopping center may be allowed one common freestanding sign with a maximum area of
260 square feet in addition to the sign area otherwise allowed. Each tenant shall be allowed two
square feet of sign area per foot of lineal frontage.
3: An office warehouse park may be allowed one common freestanding sign with a maximum
area of 180 square feet in addition to the sign area otherwise allowed. If the office warehouse
park features multiple tenants, each tenant shall be allowed two square feet of sign area per
foot of lineal frontage.
4: Freestanding signs on corner or through lots shall each located on a unique street frontage.
No more than one freestanding sign is permitted per street frontage.
5: Sign regulations in a PUD District shall be governed by the requirements of the underlying
zoning district.
(c) Mixed Use Zoning District.
(1) Signs for uses in the Mixed Use Zoning District shall follow the regulations of the zoning district that most
closely corresponds with the use. For example, signs for commercial uses in the Mixed Use District shall follow
the requirements of the Commercial District.
(2) The maximum size of a wall sign for a multi-family residential use in the Mixed Use District is 200 square feet.
(d) I-394 Mixed Use Zoning District. This district has unique requirements requiring special consideration.
(1) Purpose. In addition to the purposes listed in this chapter, the additional regulations improve, or at least not
detract from, visual coherence and attractiveness of the I-394 corridor, to complement colors and materials of
the subject building while being visually appealing, pedestrian oriented, and compatible with buildings,
streetscape, public views, and spaces.
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(2) Signage Plan Required.
a. .A signage plan is required in all circumstances unless the City already has an approved signage plan on
file for the site. This plan shall include buildings, driveways, parking areas, property lines, open space,
and setbacks; and the location, size, materials, height, and lighting (if any) of all existing and proposed
signs and buildings.
b. To be approved, the signage plan must meet the purpose and all rules of the sign code for the I-394
Mixed Use Zoning District.
c. To be approved, the area of all signs must be calculated as sign area unless otherwise excepted in this
chapter.
d. An approved signage plan will govern the location, type and size of signs until the site plan is amended
with a new and approved signage plan which is in conformance with the sign ordinance in effect at the
time of submission of the amended plan.
(3) Permitted Permanent Signs. The following signs are permitted within the I-394 Mixed Use Zoning District:
a. Awning or Canopy Sign
b. Freestanding sign.
c. Projecting sign.
d. Wall sign.
e. Window sign.
(4) Maximum Total Sign Area. The maximum total sign area includes all permanent signs and is based on use and
other factors. Two use categories are established: single use, and mixed uses. The following limits apply:
Parcel Size or Floor Area Single Use Mixed Use Single Use Mixed Use Single Use Mixed Use
0 to 1 acre or floor area of 0 to
15,000 gross sq. ft.100 sq. ft. 150 sq. ft. 120 sq. ft. 180 sq. ft. 150 sq. ft. 200 sq. ft.
>1 to 3 acres or floor area of
>15,000 to 45,000 gross sq. ft.120 sq. ft. 200 sq. ft. 150 sq. ft. 250 sq. ft. 200 sq. ft. 300 sq. ft.
>3 to 5 acres or floor area of
>45,000 to 75,000 gross sq. ft.200 sq. ft. 250 sq. ft. 250 sq. ft. 300 sq. ft. 300 sq. ft. 400 sq. ft.
>5 acres or floor area of
>75,000 gross sq. ft.300 sq. ft. 350 sq. ft. 350 sq. ft. 400 sq. ft. 400 sq. ft. 500 sq. ft.
Sub-District A
Low-rise (≤3 stories)
Sub-District B
Mid-rise (≤6 stories)
Sub-District C
High-rise (≤10 stories)
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Golden Valley Sign Code Update DRAFT 10-22-25
Page 16 of 18
(5) Specific Sign Standards.
Sign Type Placement Restrictions Additional Requirements
Wall signs
Shall not be placed on or
above a penthouse, a rooftop
equipment enclosure, or
similar structure
Freestanding
signs
One freestanding sign per lot.
No portion of a freestanding
sign shall be located within
an easement.
Setbacks: Front yard: 10 feet. Side and rear yard: 5
feet.
Monument signs must have a base that is at least
85 percent as wide as the sign itself, use materials
that match the highest quality used on the building,
and be placed in a landscaped setting that
complements the site.
Pylon signs are permitted only within Sub-District C
of the I-394 Mixed Use Zoning District. The height
may not exceed 25 feet.
Multi-tenant
signs
A sign for a ground level
tenant must be located at
the ground level. No upper-
level tenant shall have a sign
on an upper level.
Projecting
signs
The sign must be at least
eight feet above the ground
or walking surface, unless
mounted flat against the
building, in which case it may
project no more than six
inches from the wall. No part
of the sign may extend closer
than one foot to the curbline
when measured vertically. If
the sign projects into a public
right-of-way or easement,
the property owner shall
obtain a license or
agreement with the City
covering its use,
maintenance, or other
relevant conditions.
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Page 17 of 18
Sign Type Placement Restrictions Additional Requirements
Awning and
Canopy signs
Only allowed at ground level
and must not extend higher
than needed to cover the
door, window, or opening
they serve. If an awning or
canopy sign extends into the
public right-of-way, the
property owner shall get a
license or sign an agreement
with the City to cover use,
maintenance, or other
conditions.
(6) Requirements for All Signs in the I-394 Mixed Use Zoning District. Signs are also required to conform to
the following general requirements of this chapter:
a. Sign quality.
b. Illumination.
c. Temporary signs.
d. Other application requirements not specifically listed above.
Sec. 105-11. Design and Construction.
All signs shall be in compliance with the most currently adopted versions of the Minnesota State Building Code and the
National Electrical Safety Code.
Sec. 105-12. Nonconforming Signs.
(a) General. A nonconforming sign may continue through repair, restoration, maintenance or improvement. A
nonconforming sign shall not be rebuilt, relocated, or modified in size or height, unless it is made fully conforming
with this chapter.
(b) Panel Changes. Panel changes, or changes to a sign face within a wall or freestanding sign, are permitted on a
nonconforming sign, so long as the sign area is not expanded.
(c) Pylon Signs. Pylon signs with a height greater than 25 feet allowed by policy during construction of I-394 must be
removed or made to conform to this chapter if either one or both of the following is proposed:
(1) A new sign is requested on the pylon; or
(2) A new sign of 120 or more square feet is proposed on the property.
Sec. 105-14. Maintenance.
All signs shall be kept in good repair and free from rust, corrosion, loose or flaking paint, worn or damaged materials or
rotted framework or other members, broken or missing members, or missing letters. The premises surrounding all ground
signs shall be maintained in a safe, clean, and sanitary condition free and clear of all rubbish and weeds.
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Sec. 105-15. Permit Penalties.
Any sign constructed or erected without the required permit shall be subject to removal, if necessary, or subject to a
double fee if in compliance with all other applicable requirements of this chapter.
Sec. 105-16. Substitution Clause.
Any sign which is otherwise allowed in this chapter may be modified to substitute non-commercial speech in lieu of any
other commercial speech or non-commercial speech. This substitution may be made without any additional approval or
permitting. This provision prevails over any more specific provision to the contrary in order to prevent any inadvertent
favoring of commercial speech over non-commercial speech or favoring of any particular non-commercial speech over
any other non-commercial speech.
Section 2. This ordinance shall take effect from and after its passage and publication as
required by law.
Adopted by the City Council on this 2nd day of December, 2025.
_____________________
Roslyn Harmon, Mayor
ATTEST:
________________________
Theresa J. Schyma, City Clerk
53
Sign Code Audit
Review and recommendations for updates to Chapter 105 Stantec Consulting Services Inc. Prepared for:
City of Golden Valley
Prepared by:
Erin Perdu, AICP
April 17, 2025
Project/File:
Golden Valley Sign Code
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Sign Code Audit
Project: Golden Valley Sign Code 1
Table of Contents
Introduction ................................................................................................................................................. 2
Staff Listening Session .................................................................................................................................. 2
Planning Commission Listening Session ...................................................................................................... 2
Goals… ......................................................................................................................................................... 3
Technical Code Audit ................................................................................................................................. 4
Definitions...................................................................................................................................................... 4
Exempt Signs ................................................................................................................................................ 4
Prohibited Uses ............................................................................................................................................. 5
General Regulations ..................................................................................................................................... 5
Non-Commercial Speech .............................................................................................................................. 6
Regulations By Zoning District ...................................................................................................................... 6
Temporary Signs, Banners and Inflatables ................................................................................................... 8
Nonconforming Signs .................................................................................................................................... 9
Legal Constraints ...................................................................................................................................... 10
Equity Analysis ......................................................................................................................................... 11
Comparable Communities ........................................................................................................................ 12
Appendix A Sample Language from Comparable Communities ...................................................... 16
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Sign Code Audit
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Introduction
The City is updating its sign code to address inconsistencies, provide more clarity, ensure consistency
with recent case law and statutes, and incorporate new technologies and trends in signage.
This audit identifies specific parts of the code that should be changed and is informed by input from City
staff and the Planning Commission. Input from stakeholders will also inform proposed changes.
Staff Listening Session
The consulting team held a listening session with City staff on March 20, 2025. Key themes from that
session included:
• Challenges:
o Missing definitions
o Need to better address electronic signs and billboards
o Past approvals seemingly contradicting the code
o Unclear language requires too much interpretation
o Confusing requirements for signs along I-394
• Good examples/things to promote:
o Use of building frontage to regulate sign size (not overall property size)
o Sign inventories and master sign plans for large shopping centers or developments
o Channel lettering, creative logos, and painted signs
• Guardrails/things to prevent:
o Uncluttered right-of-way
o Clear visibility at intersections/driveways
o Temporary changeable letter signs
Planning Commission Listening Session
On March 24, the consulting team held a similar meeting with the Planning Commission to hear about
their concerns and ideas. Key themes from that session included:
• Challenges:
o Code is difficult to interpret
o Some complaints from the public about temporary and portable signs (number, location,
and time left up)
o Billboards not addressed
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Sign Code Audit
Project: Golden Valley Sign Code 3
• Good examples/things to promote:
o Texa-Tonka area
o Lattice arch at Golden Valley Commons
o Signs compatible with architecture, but with some variety within a development
o Artful, creative signs
o Opportunities to preserve iconic signs
o Master sign plans for large developments
• Guardrails/things to prevent:
o Pylon signs
o Long-term contractor signs and construction signs
o Cannabis signs, to the extent allowed per state statute
o Electronic message boards that move, scroll, or change too often
Goals
Based on this input and the desires expressed in the RFP, the goals for the sign code revision are:
1. Create clearer language that increases predictability and reduces the need for interpretation.
2. Bring the code up to date with current trends and technologies in the sign industry, including
addressing types of signs left out of the current code.
3. Revise language to ensure content-neutrality, consistent with recent case law.
4. Allow creativity in sign design while focusing regulations on size.
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Technical Code Audit
The following sections present a detailed review of the current sign code, with considerations and
recommendations for updates.
Definitions
Table 1. Definitions – Considerations and Recommendations
Item Consideration Recommendation
Electronic Sign This is an outdated term and
describes both illuminated and
message signs.
• Replace with a definition
for Electronic Message
Board Sign.
Monument Sign Several standards are
embedded within this definition.
• Remove standards relating
to height and base width;
move to a separate
section describing sign
dimensional standards.
Non-Commercial Speech Specific types of speech / sign
content should not be regulated
within the sign code.
• Review this definition for
legality; possibly delete.
Use definitions Definitions for office/warehouse
park and shopping center are
more appropriate in the general
zoning ordinance definitions.
• Move these definitions to
Chapter 13, Section 113.1.
Pylon Sign This definition is extremely
vague
• If pylon signs are desired,
create a more specific
definition.
Search Light Sign Per the existing definition, this is
not actually a sign. Instead, it is
a search light, which may not be
able to meet performance
standards for lighting in other
parts of the code.
• Remove this definition
from the sign code.
Exempt Signs
Section 105-4 lists signs that are exempt from the requirements of the sign code. Two of them, public
signs and garage sale signs, are specific to the type of content on the sign. These should either be
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Sign Code Audit
Project: Golden Valley Sign Code 5
removed from exemption or described differently; for example, “temporary yard signs” rather than garage
sale signs. Another section, 105-6 Permit Exceptions, lists additional and sometimes duplicative exempt
signs.
Sections 105-4 and 105-6 should be combined and duplication removed. Further, section 105-6 exempts
temporary signs containing non-commercial speech. This regulation is content-based and should be
removed.
Prohibited Uses
Table 2: Prohibited Uses - Considerations and Recommendations
Item Consideration Recommendation
Title This section is titled “prohibited
uses” when it deals with signs. • Rename this section
“prohibited signs”
Portable signs Portable signs are currently
prohibited. However, small
sandwich-board signs are often
allowed in front of businesses.
• Consider allowing small, a-
frame (sandwich board)
portable signs near
business entrances in
pedestrian-oriented areas.
Electronic signs These are listed as prohibited,
even though many already exist
within the City.
• Create new standards for
electronic message boards
consistent with current
technologies and best
practices.
Murals Murals are listed as prohibited,
even though there is some
support for allowing them.
• Create new standards for
signs painted on buildings.
Artistic murals are being
handled separately.
General Regulations
Section 105-8 contains general regulations for signs that apply regardless of the zoning district.
Table 3. General Regulations – Considerations and Recommendations
Item Consideration Recommendation
Sign Area Method of measuring sign area
is confusing. • Revise the methodology
and include a graphic
showing the detail of how
to measure sign area.
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Item Consideration Recommendation
Menu Signs Standards are provided for
menu signs even though they
are exempt from permits.
• Menu signs should not
count toward sign area if
they are exempt. Remove
this provision.
Streets and Easements The prohibition on signs within a
street or right-of-way exempts
public signs.
• Review this provision
against the legal
requirements for content
neutrality.
Wall Signs There is no size maximum for
wall signs. • Include a maximum size
for wall signs either here
or within the regulations
by zoning district.
Window Signs Maximum window coverage is
measured by the coverage of
the window where the sign is
located.
• Consider changing the
maximum percentage to
all façade windows on the
storefront.
Garage Sale Signs Specific term related to the
content of the sign • For content neutrality, use
a more general term, such
as temporary yard sign.
Non-Commercial Speech
While titled “non-commercial speech”, this section deals only with election signs. Generally, sign
regulations should be neutral with respect to the type of content they contain. There is, however, a
section of Minnesota State Statute that deals with election signs. That section (211B.045) should be
referenced here and all other regulations should be removed.
Regulations By Zoning District
Section 105-10 contains sign regulations by zoning district, then further divided by sign types.
Table 4: Regulations by Zoning District - Considerations and Recommendations
Item Consideration Recommendation
Signs permitted by zoning
district.
Signs are regulated in size and
type by zoning district. This
introduces the possibility of
disparate impacts – i.e. the
same use having different sign
• Consider regulating signs
by use type rather than
zoning district.
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Item Consideration Recommendation
regulations depending on the
location.
Signs not specifically permitted
in a zoning districts are
prohibited, but several sign
types are governed by general
regulations (like wall and
window signs)
• Include all types of signs
and their regulations in
one table, by either zoning
district (current) or use
(consideration).
Pylon signs Several districts allow pylon
signs, with height maximums
much higher than other
freestanding signs.
• Consider implementing
one height standard for all
freestanding signs,
including monument and
pylon.
OR
• Restrict the use of pylon
signs to specific high-
speed, vehicle-oriented
corridors like I-395 and
Hwy 55.
Maximum sign area In non-residential districts, sign
area is regulated by the lot size
or floor area of the building.
Maximum sign area should be
scaled by building size, wall
size, or length of frontage.
• Set one standard for
maximum sign area per
zoning district or use. The
standard should not
involve lot size in the
calculation.
I-394 Mixed Use Zoning District Sign regulations within this
district appropriately relate to the
character of that corridor.
• Look at signs regulated by
use within this district as
an example of how other
sign regulations could be
organized.
Banners and inflatables are
allowed here but not in any other
districts.
• Revise regulations to be
consistent on whether
banners and inflatables
(including moving
inflatables) are allowed
across districts.
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Item Consideration Recommendation
Vague standards for wall and
monument signs including the
requirement that wall signs be
integrated into a “framed wall
mass” and that monument signs
be placed into a “complementary
landscaped setting”
• Revise these standards
with clearer language.
• Ensure that wall sign size
maximums along I-394
are appropriate given the
size of buildings and
speed of vehicular traffic.
Awning and canopy sign
regulations are included even
though these sign types are not
defined. Height standards are
also vague.
• Define awning and
canopy signs, and include
a specific, numeric height
standard.
Temporary Signs, Banners and Inflatables
This section, 105-11, allows for display of temporary signs, including in banner and inflatable form.
Table 5: Temporary Signs - Considerations and Recommendations
Item Consideration Recommendation
Inflatables Inflatables are generally not
permitted as part of a sign
ordinance.
• Consider removing
inflatables from the sign
code.
Permits Permits are required for the
display of temporary signs. This
is very difficult to enforce, and
may not be necessary if clear
standards are written.
• Exempt temporary signs
from requiring a permit.
Real Estate Signs Provisions for real estate signs
are content-based and
potentially subject to legal
scrutiny.
• Change regulations on
real estate signs, along
with garage sale signs, to
regulations on “temporary
yard signs” or “temporary
residential signs”.
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Item Consideration Recommendation
“Significant interest or benefit to
the City”
This section allows property
owners to apply for a “special”
temporary sign permit to
“acknowledge an event of
significant interest or benefit to
the City, its history, or culture.”
This regulation is not content
neutral.
• Remove this regulation.
Nonconforming Signs
Finally, Section 105-13 includes standards for nonconforming signs, or signs that were legally constructed
according to the ordinances in effect at the time, but do not conform to current ordinance standards.
The current sign code states that nonconforming signs shall not be rebuilt, relocated, altered, or modified
in size or height unless it conforms with the current code. However, it does not mention the repair of a
nonconforming sign, which is typically allowed for any nonconformity. Further, language addressing
“removal” is confusing with regard to “changing signs.” It is unclear if sign panel changes are included in
this allowance. The language should be modified if panel changes are allowed to be made on
nonconforming signs.
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Legal Constraints
As part of the technical code review, we have also done a review of the sign code with regard to
applicable case law, American Planning Association best practices, and guidance from the League of
Minnesota Cities.
Item Consideration Recommendation
Election signage Section 105-9 Non-Commercial
Speech deals with election signage
but is not connected with State
Statute.
• Modify this section to
change the title, include a
reference to Statute
211B.04, and add the
zoning districts where
such signage is allowed
(or state that it is allowed
everywhere)
Off-Premises Signs and
Billboards
These types of signs are not
mentioned anywhere in the sign code.
It is necessary to regulate the
communicative aspects of such signs
to avoid distraction amongst drivers
and regulate on off-premises signs in
general.
Metromedia Inc. v. City of San
Diego, 453 U.S. 490 (1981);
Advantage Media, LLC v. City of Eden
Prairie, 456 F.3d 793 (8th Cir. 2006)
• Include a new section on
Off-Premise Signs, with a
specific section on
billboards.
• Proceed with caution if the
City chooses to prohibit
off-premises signs.
Temporary Signs Currently Section 105-11(d) lists the
conditions for granting special
temporary sign permit. There is no
language specifying the time within
which the city shall grant or deny the
permit.
FW/PBS, Inc. v. City of Dallas, 493
U.S. 215 (1990)
• For procedural protections
for applicants, include a
timeframe during which
temporary sign permits
shall be granted (if not
exempt from permits).
Definitions Traditional definitions may not cover
all forms of visual communication
used for attracting attention, leading to
disputes over the regulation of
elements like costumed actors ("lady
liberties"), light shows and projections,
and murals.
• Update the definition of
sign to provide clarity on
what is and is not
considered signage.
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Sign Code Audit
Project: Golden Valley Sign Code 11
Equity Analysis
Through its Equity Decision Making Toolkit, the City is committed to advancing equity by eliminating
disparities as well as building systems and structures that both center and meet the diverse,
interconnected needs of those the City serves. The toolkit is used to identify and counteract decisions
which 1) produce barriers to access and opportunity; 2) exacerbate and perpetuate disparities; and 3)
support prejudicial, whether intended or not, policies, practices, and procedures.
Using an equity lens for the sign code update. The sign code update process and the outcomes
acknowledge that new processes related to City signage and ordinance language will consider inclusion
and equity. Questions we will ask:
1) Does the sign code disproportionately impact users? Based on the staff listening session, here
are our ideas of those users:
a. Within certain geographies (major transportation corridors)?
b. Certain types of businesses (small, new, BIPOC-owned, less-resourced, home
occupations)?
2) If so, how?
Our analysis tasks during the sign code revision include the following:
• Complete City’s Equity Scan Tool
• Evaluate sign permit data
• Review information collected in interviews
Our engagement plan includes opportunities to speak with BIPOC-owned businesses, small and/or new
businesses, and businesses within the City’s major transportation corridors.
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Comparable Communities
The following matrix includes a description of how comparable communities handle significant issues identified in this audit. Sample
language from these communities is included in Appendix A.
Issues:
St. Louis Park Richfield Roseville Plymouth Minnetonka
Temporary signs –
content neutrality
Political, real-
estate, and garage
sale signs defined
as types of
temporary sign.
These types are
exempt from
permits.
Noncommercial
speech provision
states that any non-
commercial
message can be
substituted for any
commercial
message on any
sign.
Public signs are
exempt from sign
code provisions.
Defines “portable
signs” that include
most types of
temporary signs.
Separately defines
“temporary fixed
ground sign” as one
that is not readily
movable.
Exempts signs less
than 6 sf. in size
and portable signs
from permitting.
Noncommercial
speech provision
states that any non-
commercial
message can be
substituted for any
commercial
message on any
sign.
Scoreboards
permitted for public
Temporary signs
regulated by
material, type, size,
duration, number,
and location and
penalty.
Other temporary
signs that do not
require permit
include nameplate
signs, construction
sign (with size,
height and
placement/setback
restrictions and
zoning district),
flags, garage/yard
sign, holiday signs,
political signs.
Other temporary
signs require a
permit, including real
estate signs.
Temporary public
announcement,
directional real
estate, signs for
community-wide
annual events such
as the "Parade of
Homes" and non-
commercial signs
allowed within
public-right-of-way.
The following
temporary signs are
allowed in all
districts: construction
signs, real estate,
non-commercial,
public
announcement
signs. No sign permit
is required for these
temporary signs.
“Obscene” content is
prohibited (State
Statute 617.241).
Includes
introductory
language stating
that the right to
express
noncommercial
opinions in any
zoning district must
be protected.
Commercial and
non-commercial
signs defined.
No permits required
for temporary signs
in residential zoning
districts.
Different standards
included for
noncommercial
signs than
commercial ones
(temporary).
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St. Louis Park Richfield Roseville Plymouth Minnetonka
parks and public or
private schools with
size requirements
and dimensional
requirements for
commercial and
noncommercial
messages.
Separate regulations
included for
construction, real-
estate, non-
commercial
(election), and public
announcement
signs.
Billboards/ Off-
premise signs
Billboards defined
but prohibited.
Outdoor advertising
signs (aka off-
premise signs)
prohibited.
Billboards are
prohibited.
Temporary real-
estate off premise
signs are permitted
with restrictions.
Mentioned as
permanent off-
premises sign but
prohibited.
Temporary off-
premises
commercial signs
are permitted.
Electronic
message boards
Referred to as
“electronic” signs.
Standards include
size, distance
between multiple
signs, duration and
brightness and type
of change.
Referred to as
“Dynamic Display”
and has a separate
Chapter 549.25
Allowed Locations:
Dynamic displays
are permitted on
monument and
pylon signs for
nonresidential uses
in residential
districts and all uses
in other districts.
Standards include
size, placement,
Referred to as
“Dynamic Displays”
Allowed on any
permanent sign (not
permitted in
residential districts).
Standards include
duration, transition,
brightness, dimmer
control, and no
fluctuating, motion,
or flashing.
Referred to as
“electronic
changeable copy” or
“electronic graphic
display” signs.
Visibility: Messages
must not be visible
from public streets.
Size: Changeable
copy portion must be
no larger than six
square feet.
Light-Blocking
Technology:
Referred to as
Dynamic Displays
Allowed only on
monument and
pylon signs for
conditionally
permitted uses in
residential districts
and all uses in other
districts.
Dynamic displays
can occupy up to
50% of the sign's
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St. Louis Park Richfield Roseville Plymouth Minnetonka
frequency of
change, static
messages,
brightness, and
malfunction protocol.
Size and Placement:
can occupy up to
35% of the sign's
copy and graphic
area.
Special standards
for Time and
Temperature signs.
Dynamic display
billboards must use
light-blocking
technology to reduce
brightness and
visibility by over 90%
from certain angles.
copy and graphic
area.
Each message
must be complete
and not continue to
the next image or
sign.
Text Size: Minimum
text height varies by
road speed limit,
ranging from seven
inches to 15 inches.
Pylon signs No special
standards for pylon
signs, and these
are not defined
separately from
freestanding signs.
Pylon signs defined
as any freestanding
sign which has its
supportive
structure(s)
anchored in the
ground and which
has a sign face
elevated above
ground level by
pole(s) or beam(s)
and with the area
below the sign face
open.
Dynamic signs are
allowed on pylon
signs for non-
residential uses in
residential districts
and for all uses in
other districts.
No special
standards for pylon
signs.
Pylon sign defined
as a type of
freestanding sign.
No special standards
for pylon signs.
Freestanding signs
may be up to 36 feet
in height.
Pylon signs
permitted as
permanent
freestanding signs
in the commercial
business and
industrial districts.
Pylon signs have
higher maximum
heights (generally)
than monument
signs.
68
Sign Code Audit
Project: Golden Valley Sign Code 15
St. Louis Park Richfield Roseville Plymouth Minnetonka
Murals/painted
signs
Defined as
“supergraphics”
which do not
include commercial
messages. These
are exempt from
the sign code.
Painted signs
defined but then
prohibited.
Not allowed Not addressed Not allowed
Regulated by
use/zoning
district?
Regulated by
zoning district
Permitted signs
listed by district
Signs regulated by
zoning district
Signs regulated by
zoning district
Regulated by
zoning district
Measurement
regulations
Sign area includes
the smallest
rectangle that
encompasses the
sign message or
logo.
Maximum sign area
of single sign,
maximum height,
total area wherever
applicable.
Sign area
computation
includes the
smallest rectangle,
square, circle or
triangle (or
combination) that
encompasses the
“extreme limit” of the
sign area (includes
letter,
representation, logo,
emblem or other
display). That
includes anything
used to differentiate
the sign from the
backdrop (i.e.
background color).
Maximum area and
height restrictions
shown graphically.
Depends on the
principal structure
(gross square feet),
maximum height
69
Sign Code Audit
Appendix A Sample Language from Comparable Communities
Project: Golden Valley Sign Code A-16
Appendix A Sample Language from Comparable
Communities
Content Neutrality:
Plymouth: Subd. 25.
The owner of any sign which is otherwise allowed by this Section may substitute non-commercial speech
in lieu of any other commercial speech or non-commercial speech. The purpose of this provision is to
prevent any inadvertent favoring of commercial speech over non-commercial speech or favoring of any
particular non-commercial speech over any other non-commercial speech. This provision prevails over
any more specific provision to the contrary. This substitution of copy may be made without any additional
approval or permitting so long as the substitution changes the message of the sign only. The exemption
to separate approvals or permits shall not be construed as relieving the sign owner from responsibility for
its erection and maintenance or its compliance with the provisions of this Section or any other law or
ordinance regulating the same.
Minnetonka: Section 325.01.2
i) the right to express noncommercial opinions in any zoning district must be protected, subject to
reasonable restrictions on size, height, location and number
St. Louis Park: Section 36-362 (f)(20)
Noncommercial speech. Any non-commercial message may be substituted for any commercial message
on any sign allowed under the Code, subject to the same regulations applicable to such signs.
Electronic signs:
St. Louis Park Sign Regulations § 36-362
Electronic signs. Electronic signs are allowed subject to the following conditions:
a. The sign face shall not exceed:
1. 20 square feet for properties less than 20 acres in area in a neighborhood district and the park and
open space district.
2. 40 square feet for properties 20 acres or greater in area for properties zoned residential or Park and
Open Space.
3. 40 square feet in all other districts.
70
Sign Code Audit
Appendix A Sample Language from Comparable Communities
Project: Golden Valley Sign Code A-17
b. The maximum sign face established above shall not be in excess of the maximum sign area allowed in
table 36-362A.
c. No more than one sign face may be visible from any same location off-site unless the signs are more
than 500 feet apart.
d. Messages and/or images must be displayed for at least three seconds.
e. Electronic signs existing on May 28, 2010 must comply with this section, except that electronic signs
that exceed the maximum size limit above may continue as a non-conforming sign as to size.
f. Messages or displays must change instantaneously. Using any type of special effect to change from
one message or display to another is prohibited.
(Ord. No. 2384-10, 5-28-10) Plymouth: 21155.05 General Regulations and Restrictions. Subd. 5
Subd. 5. Dynamic display billboards shall be constructed with the use of light-bocking technology.
As measured from a point on the sign face furthest from the right-of-way, the area on the ground more
than 22.5 degrees from the roadway must be light protected by light-blocking technology. "Light
protected" is defined as having a reduction of brightness/luminance (and visibility) of over 90 percent, or
equivalently, a remaining brightness of less than ten percent as compared to the nominal forward
brightness of the sign.
71
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72
Memo
To: Jacquelyn Kramer
City of Golden Valley
From: Kribashini Moorthy, AICP-C
Minneapolis
Project/File: Golden Valley Sign Code Update Date: May 12, 2025
Reference: Stakeholder Listening Sessions
Memo Contents
1. Introduction
2. Participants
3. Discussion points
4. Next Steps
Introduction
Stantec facilitated two listening sessions on April 23 and April 25 with a diverse group of stakeholders,
including businesses and sign contractors, who are the primary users of the sign ordinance. Over 100
people were invited to participate, encompassing a wide range of sign contractors and business
owners, including BIPOC-owned businesses, small/local/new businesses, and those located within the
City’s major transportation corridors. Between the two sessions, 7 participants actively joined and
provided quality feedback. The objective of these sessions was to understand the successes and
challenges of the existing sign code, emerging signage trends, and any other feedback from the
stakeholder perspective.
Participants
• Brian Oloughlin (Indigo Signs)
• Pat OConno (Gerber Collision)
• Scott Farrell (GV shopping center)
• Chad Kollasch (Solo Communications)
• Jeff Anderson (KR Signs)
• Myrna Orenstet (Business owner and sign company)
• Mike Sturdivant (Paster Properties)
Discussion Points
Successes
Participants shared the types of signs they currently use, including wall signs, pylon signs, channel
letters, and temporary signs. While these signs are generally effective, some limitations were noted,
such as size restrictions and visibility issues.
Challenges
Participants identified several obstacles related to the sign code:
73
May 8, 2025
City of Golden Valley
Page 2 of 3
Reference: Stakeholder Listening Sessions
• Size Restrictions: For example, Lock Up wanted to increase their sign size but found it was
twice the allowed limit and did not apply for a variance. Banks often face issues when builders
use all the sign allocation, leaving no space for additional signage.
• Sign Allocation: Mixed-use properties have multiple stakeholders competing for sign space.
• Maximum Number of Signs: Jeff highlighted the need for more signs for builders and
developers, including weekend signs for open houses and directional signs through apartment
complexes.
• Variance and PUD Experience: Myrna noted difficulties in figuring out square footage and the
restrictive nature of the sign code along Highway 394. She mentioned that flat signage on
buildings is not very visible to traffic, and blade signs are not allowed. The variance process
was lengthy, taking a couple of years.
• Directional Signage: Issues include size and height restrictions and practical considerations
like snow in Minnesota.
Regarding the approval and permitting process, Pat found it smooth during a name change, while Mike
emphasized the need to update the sign code to clarify rules around shopping centers and multi-tenant
users and to remove inconsistencies.
New Technologies and Trends
Participants highlighted the importance of accommodating new technologies in the sign code, such as:
• Electronic Changeable Message Centers (EMCs): Importance of accommodating digital
signage and LED technology, with reference to the Bloomington code update.
• Cabinet Sign Allowances: Some cities require channel signs, moving away from cabinets.
• Post and Panel Signs: These are restricted in many places but are cheaper and more feasible
for small businesses. They consist of 4-8 sheets connected by posts.
• Turnaround Time: Crucial for commercial real estate signs, emphasizing the need for timely
installation.
• Differing Interpretations: Language interpretations vary, affecting signage decisions.
• Multiple Stakeholders: Contractors may not always visit the site, leading to issues with
existing signage and representation of multiple stakeholders on a single property.
• Overall Signage Amounts: Temporary signs for commercial real estate face area restrictions,
with common preferences for 10 x 10 or 8 x 10 sizes.
• New Development Signage: Promotional signs with lot lines face timing limits that are shorter
than needed for developers.
• Flexibility: The sign code needs to adapt to new technologies and creative sign designs.
• Illumination of Multi-Family Residential Signs: These are necessary to enhance visibility and
effectiveness of the signs on multi-family properties.
Other Topics
Participants provided several ideas for improving the sign code:
• Model Sign Code: Check the model sign code from ISA.
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May 8, 2025
City of Golden Valley
Page 3 of 3
Reference: Stakeholder Listening Sessions
• Blade Signs: No current consideration for perpendicular signs.
• Noncompliance: Address how new signs fit with existing character, especially adjacent to
West End.
• Highway Signs: Larger signs needed for better visibility.
• Lighting: Always an issue that needs addressing.
• Square Footage: Define total allowable square footages on buildings and provide illustrations.
• Clarity: Need clarity and a single location for requirements and potential triggers.
• Adjacent Communities: Look at sign codes in adjacent communities for comparison.
• Economic Barriers: Consider economic barriers for some businesses.
• User Experience: Consider how people navigate and read signs.
• Leeway for Builders: Sign contractors emphasized the need for flexibility to support growth in
new developments.
• Master Sign Plans: Sign contractors highlighted the importance of master sign plans for large
properties and the challenges of individual variances.
Next Steps:
Based on the input received, Stantec will initiate the draft code considering the inputs from stakeholders
and feedback received from previous listening sessions with the City Staff and Planning Commission
meeting.
75