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09-11-17 PC Agenda (Comp Plan) AGENDA Planning Commission Comp Plan Conversation Golden Valley City Hall, 7800 Golden Valley Road Council Chambers Monday, September 11, 2017 6 pm 1. 6-6:30 pm: Open House (Economic Competitiveness) 2. 6:30-7:30 pm: Presentation and Discussion (Economic Competitiveness) T��is�I�curr��7t is availal�le in �lt�ri�at�forn7�ts u{a�n a 72-r�t�t�r r��u�st. Pleas�c�ll �': 7b�-5�3-S�O6(TTY: 763-5�3-3�6�)t��ia(<e a re�uest. Ex�i��le�ofi alter«ate fr�ri77ats � f- ''�i r�tay ir��•lu�l�I�rge prir�t,t�lectronic, Sr�i1(�,�ut�i��:�55ettE;,etc, �� ,,, �:;. y��:� , �n �,,�r; � ' � r''�%� y�% �� `�t �, � i �� i� �� r' � 3i� Physitc�l T}euelvprn�n� I�ep�rtrnen� 763-593-�095 I7��W�93-81Cl9{fax} Date: September 11, 2017 To: Golden Valley Planning Commission From: Jason Zimmerman, Planning Manager Emily Goellner, Associate Planner/Grant Writer Subject: 2040 Comprehensive Plan — Economic Competitiveness Summary Economic Competitiveness is the last of seven elements to be discussed as part of the 2017 update to the City's Comprehensive Plan. Staff will host an open house immediately prior to the Planning Commission meeting as a way to share information and gather feedback. Members of the public are invited to stay and participate in the discussion that follows. Background The Economic Competitiveness Chapter will include a set of coordinated policies and strategies on economic development and business attraction, development, and retention. The Chapter is focused on maintaining the economic vitality of Golden Valley while remaining an attractive place to work and live for decades into the future. This is a new Chapter for the Golden Valley Comprehensive Plan; the Metropolitan Council has suggested including this chapter for this round of Comprehensive Planning, but it is not required. In the existing Comprehensive Plan, most goals and strategies related to economic development are found in the Land Use Chapter. Staff conducted an analysis of best practices, current conditions, employment and demographic projections, and input from community members in order to develop the proposed goals and objectives. Outcomes from this Session 1. Consensus on general themes and priorities 2. Preliminary agreement on the 2040 Goals and Objectives Attachments • Summary of Community Feedback (1 page) • Proposed Goals and Objectives for Economic Competitiveness Chapter (2 pages) � SUMMARY OF COMMUNITY FEEDBACK � Economic Competitiveness - 204o Comprehensive Plan GV2040 Comprehensive Plan Conversations - September��, 20�7 Summary The City engaged the community on the topic of Economic Competitiveness in a number of different ways in 2016 and 2017: • Community survey (via telephone) was conducted in 2016 • Comprehensive Plan kickoff open house was held September�9, 20�6 • City solicited online comments on the 204o Comprehensive Plan update • Comp Plan in a Box exercise was promoted for small groups to use The general themes that are emerging are: • Grow the commercial/industrial tax base • Encourage redevelopment of underutilized areas and vacant or obsolete buildings • Strengthen the downtown with new businesses • Allow pockets of retail in neighborhood settings • Support locally-owned and small businesses • Promote development that preserves the character of neighborhoods • Encourage the establishment of"missing" businesses: grocery store, brewery, shared office/business coop, etc. • Prepare station areas for development with the arrival of light rail Comprehensive Plan Kick-Off Open House As community members arrived at the open house, they were given a set of stickers to use at each "station" or chapter of the Comp Plan. Stickers were used by attendees to represent the goals that they feel are most important to them and should be included in the long-term vision for Golden Valley. Top 5 Economic Competitiveness Goals Identified at Open House Sticker Count Encourage high-quality development projects that respect their surroundin s and are visuall attractive �9 Encoura e redevelo ment of obsolete, bli hted or unsustainable arcels 27 Encourage redevelopment projects that are environmentally sustainable and su ort active livin 23 Protect the existin 'ob base b maintainin ma'or em lo ers 23 Diversif the economic mix of Golden Valle �5 �U�L$e'il � valley .�� PROPOSED GOALS & OBJECTIVES �' Economic Competitiveness Chapter - 204o Comprehensive Plan GV2C�40 Comprehensive Plan Conversations-September��, 20�7 Goal �: Understand the Local Business Environment Update and analyze data about Golden Valley's business and employment environment in order to understand the City's role in the regional economy and to leverage its competitive advantage. Objectives • Maintain a set of City metrics related to employment, real estate, and economic demographics. • Recognize the City's position in the regional economy. • Anticipate and adapt to shifts in the business cycle. Implementation Options • Maintain regular economic data and monitor metrics. • Meet periodically with brokers, developers and other experts regarding the local market. • Reach out to local businesses and business groups regarding the economic environment. Goal 2: Develop Economic Partnerships Strengthen relationships with local and regional economic development and business partners. Objectives • Strengthen ties with business groups and entities such as Greater MSP, TwinWest Chamber of Commerce, and the Golden Valley Business Council. • Expand relationships with brokers and developers to understand market conditions. • Develop new and expand existing relationships with economic development partners, such as colleges, non-profits, and lenders, to provide resources that support business growth. Implementation Options • Promote development opportunities in the City to brokers, developers, and Greater MSP. • Participate with economic development partners on business supportive initiatives. • Meet with government, educational, and non-profit entities to identify resources that support investment and business growth. Goal 3: Retain and Expand Existing Job Base Work to accommodate the needs of existing businesses across industries and to support growth and expansion that is compatible with surrounding neighborhoods. Objectives • Strengthen relationships with existing businesses. • Preserve the City's commercial/industrial base. • Foster business resiliency through economic cycles. • Facilitate business growth and expansion in Golden Valley. Comprehensive Plan Conversations - Transportation - July lo, 2017 GV2040 Implementation Options • Create a "toolbox" of resources available to support local businesses. • Proactively meet with businesses to build relationships. • Ensure infrastructure is sufficient to accommodate business growth. Goal 4: Strengthen Link between Land Use and Economy Examine how the City's land use plan impacts and can support the larger economic vision by zoning for a variety of types of uses. Encourage high quality redevelopment within targeted districts. Objectives • Articulate redevelopment objectives for key properties and corridors. • Encourage reinvestment and contemporary uses in existing properties. • Ensure redevelopment and reinvestment result in increased value, improve appearance, and meet contemporary needs and standards. Implementation Options • Establish visions and goals for each of the City's four Redevelopment Districts utilizing ULI's Redevelopment Ready guide. • Amend the code to allow for greater range of uses within the Light Industrial Zoning District. • Explore the implementation of design standards requiring the use of durable materials, architectural elements, and site amenities. Goal 5: Promote Amenities to Attract Workers Continue to enhance all aspects of the City in order to provide the amenities necessary to attract workers and their families to Golden Valley. Objectives • Offer a balanced and attractive community that includes a full range of housing types and prices, parks and open spaces for recreation, retail and entertainment centers, and good transportation options. Implementation Options • Utilize the Implementation sections of each Comprehensive Plan Chapter to prioritize and initiate key investments across the City. • Develop a communications strategy to promote Golden Valley as a place to live and work. 2