09-10-19 Rising TIDES Agenda Packet
REGULAR MEETING AGENDA
1. Call to Order
2. Attendance/Roll Call
3. Approval of Agenda
4. Approval of August 13, 2019 Minutes
5. Recommendations
A. Vote on draft recommendations: “Process of Reviewing City Contracts and RFP’s to Eliminate
Potential Bias” and “Increasing Diversity on Boards, Commissions, Advisory Groups, and Elected
Officials”
6. New Topic: Community Outreach and Education
7. Adjournment
September 10, 2019 – 5:15 pm
Council Conference Room
Golden Valley City Hall
7800 Golden Valley Road
Rising TIDES Task Force
REGULAR MEETING MINUTES
Call to Order
The meeting was called to order at 5:25 pm by Vice Chair Harris.
Roll Call
Members present: Amber Alexander, Sheri Hixon, Ajani Woodson, Ruth Paradise, Melissa
Johnson, Maurice Harris, Sam Powers (arrived at 5:29 pm)
Members absent: Joelle Allen and Tanveer Gulzar
Staff present: Tim Cruikshank, City Manager and Kirsten Santelices, Human Resources
Director
Approval of Agenda
Staff proposed an amendment to the agenda adding: 5. Appointments and 6. Staff Employment Update
MOTION by Member Johnson to approve agenda as amended. Seconded by Member
Paradise. Motion carried 6-0.
Approval of Minutes
MOTION by Member Paradise to approve the July 13, 2019 regular meeting minutes as
submitted. Seconded by Member Woodson. Motion carried 7-0.
Task Force Appointments
Staff shared the resignation of a member of the Task Force and asked the group if they would like to
replace the two open seats. The group discussed whether or not to request individuals to fill the two
open positions, and members were supportive of adding members. City Manager Cruikshank shared
that should the Task Force approve, staff would bring it to Council for approval.
MOTION by Member Johnson to appoint two new members to the Task Force as soon as
possible after Council approval. Seconded by Member Powers. Motion carried 7-0.
Staff Employment Update
Staff shared with the Task Force a proposal to add an employee to the Human Resources department to
focus on equity, inclusion, and diversity work, as well as volunteer coordination for the City. Members
agreed that this was a great idea and would be very beneficial. The members shared that the title of the
position did not fully represent the role and asked how the time would be split between equity,
inclusion, and diversity work, and volunteer coordination. The members were also interested in the
long- term funding plans for this position. City Manager Cruikshank shared that the position is
considered and funded just as all positions within the City. Santelices shared that there is a lot of work
to be done, and that this person will have a lot to do upon starting, including supporting Rising TIDES
initiatives, and staff training. Members agreed and suggested that to attract the right candidates the
job advertisement should be very clear about the two roles of this one position. Members were
encouraged to share any additional feedback with Santelices.
August 13, 2019 – 5:15 pm
Council Conference Room
Golden Valley City Hall
7800 Golden Valley Road
MEETING MINUTES – Rising TIDES Task Force
July 9, 2019
2
Communicating Equity with the Community Update
Staff shared the brochure that the Communications department came up with and stated that it can be
used at events and activities for members to share RT. Staff will also send the PDF version to
members, and they can share at coffee shops, libraries, and on social media, etc.
Recommendations: Process of Reviewing City Contracts and RFP’s, to Eliminate Potential Bias
Member Powers did not provide written recommendations but shared a verbal recommendation that
the City host learning/informational sessions to inform businesses about the City’s RFP process,
current landscape of work, and future opportunities. The City would use this opportunity to explain
any qualifications and requirements of doing business with the City, which would help eliminate
barriers. Furthermore, the City should invite the National Society for Minority Contractors, and the
National Society for Women Contractors. Member Powers also offered to support the planning and
execution of these sessions if the Council approve.
MOTION by Member Alexander to recommend that the City host learning sessions, in
particular with the National Societies of Minority and Women Contractors to discuss how to
engage in -business with the City. Seconded by Member Paradise. Motion carried 7-0.
Recommendations: Diversifying Boards, Commissions, and City Council
Vice Chair Harris shared that one of the first challenges of diversifying boards and commissions is getting
people to know more about their existence. Some recommendations include making the website more
visible and easily accessible, highlighting success stories of commissioners and board members and the
benefits of serving, advertising in local papers and high school civics classes, using technology at public
events to sign people up for board and commission updates, and making documents visible in multiple
languages. Other suggestions from members included using Night to Unite as a platform and working
with the City’s potential new staff member to focus on recruitment efforts.
Santelices suggested that Members Harris and Powers send their written recommendations to staff to
disseminate to the Task Force. The Task Force will then vote on the official recommendations at the
September meeting.
Adjournment
MOTION to adjourn by Member Powers, seconded by Member Hixon. Motion Carried.
Meeting adjourned at 6:21 pm.
_______________________________
Maurice Harris, Vice Chair
ATTEST:
_________________________________
Kirsten Santelices, Human Resources Director
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With those questions in mind the task force is putting forth the following recommendations to keep the community informed and engaged
Steps to Begin Immediately:
•Increase the visibility of Boards and Commissions:
o Increase visibility of the "subscribe" and "more information here" links on city
website
o Ensure drop-downs are easily visible
o Highlight work of commissions and boards in quarterly newsletters; providing
quarterly updates on commission/board statuses.
o Bring laptop/iPad to events to allow individuals to subscribe to the board and
commission updates.
•Make board and commission documents available in multiple languages
o Consider translation services for City Documents
•Review and update potential recruitment strategies:
o Post openings through local media, i.e. SunPost
o Inform community members who can disseminate information by through
word-of-mouth.
o Conduct outreach with local high schools Civics/Government classes to recruit
youth members.
o Highlight success stories of board/commission members via the Newsletter.
o Advertise by emphasizing the leadership opportunities that come from serving
on a board or commission.
o Target ethinic/racial group at events such as Sweet Potato Comfort Pie to
increase recruitment of underrepresented groups.
o Conduct outreach to apartment buildings and complexes
RISING TIDES
TASK FORCE
An advisory body to the Golden Valley City Council
FOR MORE INFORMATION
Rising TIDES
www.goldenvalleymn.gov/about/welcome/rising-tides.php
City Equity Plan
www.goldenvalleymn.gov/about/pdf/Equity-Plan-Updated-7-16-18.pdf
Kirsten Santelices
Email-ksantelices@goldenvalleymn.gov
Phone-763-593-3989
About RISING TIDE S
Inspired by the phrase "a rising tide lifts all boats," the City's equity plan is
called GV Rising TIDES, standing for Trust, Inclusion, Diversity, Equity, and
Social Justice.
Trust
Trust is the assured reliance on the character, ability, strength, or truth
of someone or something. We strive to build and maintain trust with our
community.
Inclusion and Diversity
Inclusion is the intentional effort to transform the status quo by creating
opportunity for those individuals and groups who have been intentionally
excluded, opressed, or marginalized by dominant groups or individuals.
Diversity and inclusion go hand-in-hand. A group can be diverse, but not
successful if an individual outside of the dominant group does not feel
included.
Equity
Unlike equality (which is about treating everyone the same), equity is about
everyone in a group having what they need to be successful.
Social Justice
The concept implies many things, but social justice requires resource
equity, fairness, and respect for diversity, as well as the eradication of
existing forms of social oppression.
RISING TIDES Task Force
The RISING TIDES Task Force was created to review the City's equity
plan objectives and develop recommended action steps to help the City
reach the goals outlined in the plan.
Meetings
When: 5:15 pm, second Tuesday of each month
Where: City Hall Council Conference Room, Golden Valley City Hall,
7800 Golden Valley Road
Meeting topics include:
- Communicating Equity with the Community
- Process of Reviewing City Contracts and RFP’s and Eliminating
Potential Biases
- Increasing Diversity in Boards/Commissions, Advisory Groups, and
Elected Officials
- Diversifying Employee Recruitment and Retention
- Process of Reviewing Community Outreach and Education Initiatives
- Process of Ensuring Equity in City Programming, Services, and Facilities
Open Forums
The Task Force is hosting two open forums to gather community input on
the topics listed above. The first forum is scheduled for October 23, 2019
and the second is tentatively scheduled for the end of January 2020.
The forums are designed for members of the community to share their
thoughts, ideas, and opinons about the work of the Task Force and the
topics of the equity plan.
Sep 10 – Process of Reviewing Community Outreach and Education Initiatives
The City currently plans and executes a number of community outreach and education initiatives
throughout the year. The goals of each initiative are to build positive, meaningful, and trusting
relationships with community members, and often to share important intervention and prevention
messages to keep the community a safe place in which to work, live, and play.
Spanning back decades, City departments, have initiated opportunities to engage with community
members in a variety of ways. While “community outreach” and “community education” may be
considered two separate topics, the City believes in using all engagement opportunities as a way to
meet the goals listed above.
Community Outreach Events and Activities
Public Safety Open House
Public Safety in the Parks
Coffee with a Cop
CounterAct (D.A.R.E.)
Night to Unite
Water Days
Station Tours
Shop with a Cop
Be a Santa to a Senior
Ice Cream Social
Penny Carnival
Concerts in the Parks
Puppet Wagon
Adopt a Hydrant
Beyond specific events, the City connects with the community in a number of other ways, including but
not limited to, Neighborhood Watch, Apartment Manager Meetings (which include Fire, Police,
Planning, and Public Works), offering Volunteer Opportunities, and assisting communities like
Cornerstone Creek host fire drills and prepare for emergency response. Public Safety staff also partner
with schools to host events like an Open House for Families with Special Needs and Shop with a Cop.
Additionally, several City departments have a presence at community events. Examples include: Market
in the Valley, PRIDE Festival, the Humane Society Walk for Animals, and the West Metro Home
Remodeling Fair.
Community Education Events and Initiatives
The City has a number of regular, ongoing programs to inform the community on important topics. The
Police department offers GVPD University, which gives individuals the chance to go “behind the scenes”
with GVPD and learn things like patrol, use of force, investigations, crime lab, etc. The GV Fire
department leads “Heart Safe Community” initiatives, including offering Hands-Only CPR and AED
training. Additionally, the City regularly sends out educational materials on the topics of safety, public
utilities, environmental initiatives, etc. The City also strives to inform and educate the community on
local issues like recent crime statistics and prevention techniques, severe weather preparation, and
changes in state laws (like the hands-free law).
Locations and Timing
The City continually evaluates events and considers feedback from community members when
determining dates and times of future events. For example, in 2018, as a result of such feedback, for the
first time Public Safety personnel successfully hosted two Public Safety in the Parks events in the
evening, which allowed individuals with day-time commitments to participate.
The City also makes every effort to consider the needs of the community members and “meet people
where they are” to meet those needs. For example, several Coffee with a Cop events are scheduled at
assisted living and senior living facilities where transportation options to attend the other Coffee with a
Cop events may be limited.
Communication
The City uses a variety of communication channels to share events, programs, and initiatives. These
channels include: City Website, Social Media (Twitter, Facebook, and Instagram), CCX Media, City
Newsletter, and printed materials. Community members are also encouraged to provide feedback, offer
suggestions and ask questions of City staff through social media, email, or directly on the City website.
Example: GVPD Ask a Cop: https://goldenvalleymn.wufoo.com/forms/ask-a-cop/
Further Considerations
The City conducts a variety of programs and provides a number of services to the Community that often
provide opportunities to engage and inform the community. A future topic of the Task Force is “Process
of Ensuring Equity in City Programming, Services, and Facilities.” While considering that topic many of
the Parks and Recreation programs, services, events will be shared.
Recommendations
Please consider and come prepared to discuss the following questions at the September meeting:
• What items (or potential barriers) should the City consider when evaluating current initiatives
and when considering new outreach and education opportunities?
• What communication methods or channels are recommended to extend the City’s reach?
• Beyond building awareness, how might the City expand its community outreach and education
opportunities?
Website Descriptions
GV Fire Community Outreach: http://www.goldenvalleymn.gov/fire/community-outreach
GV Fire Safety: http://www.goldenvalleymn.gov/fire/education
http://www.goldenvalleymn.gov/fire/prevention/
GV Police Community Outreach: http://www.goldenvalleymn.gov/police/communityoutreach
GVPD U: http://www.goldenvalleymn.gov/police/gvpdu
Parks and Recreation Puppet Wagon: http://www.goldenvalleymn.gov/events/puppetwagon
Parks and Recreation Ice Cream Social: http://www.goldenvalleymn.gov/events/icecreamsocial
Parks and Recreation Concerts in the Park: http://www.goldenvalleymn.gov/events/concertsinthepark