12-08-20 Rising TIDES Minutes-U
REGULAR MEETING AGENDA
* All members of the public are welcome to attend
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1. Call to Order
2. Attendance/Roll Call
3. Approval of Agenda and Approval of December 8, 2020 Meeting Minutes
4. Subcommittee Updates on Action Plan
5. Adjournment
January 12, 2021 – 5:15 pm
Via Cisco WebEx
Rising TIDES Task Force
REGULAR MEETING MINUTES
Call to Order
The meeting was called to order at 5:22 pm by Chair Allen.
Roll Call
Members present: Joelle Allen, Ruth Paradise, Alex Moreno, Amber Alexander, Myat Thanda
Tun, Ajani Woodson, Brad Taylor-White, Fartun Hussein, and Melissa
Johnson
Members absent: Sheri Hixon and Sam Powers
Staff present: Kirsten Santelices, Human Resources Director and Kiarra Zackery, Equity and
Inclusion Manager
Approval of Agenda and October 13, 2020 Meeting Minutes
MOTION by Vice Chair Alexander to approve the agenda and October Minutes meeting
minutes as submitted. Seconded by Member Moreno . Motion carried 9-0.
Phase II Task Force Discussion: Priorities and Action Plan
Chair Allen opened the floor for the subgroups to go through the draft action plan document. Each
subcommittee walked through their action steps and calendar. The group discussed each topic and
potential staff partners with Staff Santelices.
MOTION by Member Paradise to approve the action items in the action plan document as
the Task Force priorities. Seconded by Member Taylor-White . Motion carried 9-0.
Staff will set up meetings for the contracting/RFP team and the communications team. Staff will also
update the Task Force once Equity 101 training has been completed for City staff. The Task Force
asked if the City has demographic data for its current Task Forces, Commissions, and Boards, etc.
Staff stated that the demographic data is not currently collected as part of these processes. The Task
Force and staff will think of ideas on the best way to collect this data.
Adjournment
MOTION by Member Johnson. Seconded by Member Thanda Thun. Meeting adjourned
at 6:18 pm.
_______________________________
Joelle Allen, Chair
ATTEST:
_________________________________
Kirsten Santelices, Human Resources Director
December 8, 2020 – 5:15 pm
Via Cisco Webex
Rising TIDES Task Force Phase II Action Plan
The following items are a list of strategic priorities, with the recommendations from the June 2020
Recommendations Report and New Priorities for Phase II. At its September 2020 Meeting the Task Force
identified areas of priority. Those priority items are highlighted in blue. Additionally, at its October meeting
each subcommittee presented action items for their topics.
Due/Time frame Action Items/Action Steps
Proposed at October Meeting
Owner(s) Strategic Priority Recommendation
from June 2020
Report
Ongoing Send specific invitations to
community organizations to
attend upcoming meetings –
particularly when that
community may be impacted.
RT Sub
Committee:
Amber
Brad
Myat
Diversifying
Boards,
Commissions,
Task Forces, and
City Council
Build connections
with local school
districts,
businesses, and
other community
organizations
(Recommendations
Report page 9)
Meet with current Rising
TIDES Taskforce Member Ajani
Woodson to understand
current work at Allianz to
improve recruitment of those
with disabilities
RT Sub
Committee:
Amber
Brad
Myat
Research and reach out to
‘Abilities’ Networks at local
companies (Target, Gen Mills,
etc.) Reach out to ERGs at
local companies
RT Sub
Committee:
Amber
Brad
Myat
Nov - Jan Create a list of small and
minority-owned businesses in
Golden Valley and make a
good faith effort to keep them
informed of opportunities and
timelines, utilize diverse
businesses in all sourcing
initiatives and purchasing
events.
RT Sub-
committee:
Joelle
Sam
Fartun
Alex
Process for
Reviewing City
Contracts & RFPs
to Eliminate
Potential Bias
Short Range Goals
(Recommendations
Report page 7)
December Compile sample procurement
policies from other
municipalities. Such
procedures are established to
give traditionally underutilized
businesses a competitive
advantage and meet customer
and government
requirements.
RT Sub-
committee:
Joelle
Sam
Fartun
Alex
Process for
Reviewing City
Contracts & RFPs
to Eliminate
Potential Bias
Short Range Goals
(Recommendations
Report page 7)
Ongoing
2021/2022
Create a phased strategy for
establishing and rolling out a
comprehensive supplier
diversity program. Look to
National Minority Supplier
Diversity Council NMSDC
guidelines as a start
1. Decide on Metrics and
Measures of Success
(Mar)
2. Create Phased Plan for
short & long term wins
(May)
3. First Draft of revised plan
(June)
4. Trial (July – November)
5. Final Draft & Trial
Evaluation (December)
6. Rollout (Jan 2022)
Evaluation (Jan 2023)
RT Sub-
committee:
Joelle
Sam
Fartun
Alex
Process for
Reviewing City
Contracts & RFPs
to Eliminate
Potential Bias
Long Range Goals
(Recommendations
Report pages 7-8)
January Publicize the process of joining
boards & commissions in
places they are not typically
publicized. This can be done
in a “how to get involved”
brochure with a calendar
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
Diversifying
Boards,
Commissions,
Task Forces, and
City Council
Heavily publicize
board and
commission
opportunities
(Recommendations
Report page 9)
Create statements that can be
used broadly in print and
online to underscore the
importance of diversit y and
inclusion within our city
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
Social media advertising RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
Jan/Feb
depending on
upcoming bid
ops
Create opportunities for small
and minority-owned
businesses by revisiting how
contracts are awarded. Begin
with contracts under$ 175,
RT Sub-
committee:
Joelle
Sam
Fartun
Alex
Process for
Reviewing City
Contracts & RFPs
to Eliminate
Potential Bias
Short Range Goals
(Recommendations
Report page 7)
000 where the City is not
required to meet the public
bidding law requirements; or
by requiring larger contractors
to subcontract parts of the bid
to underrepresented business.
February 2021 Undergo implicit bias training
as a Rising TIDES Task Force so
that we are more considerate
of difference as we propose
solutions and craft inclusive
language.
Equity and
Inclusion
Manager
Communicating
Equity with the
Community
Create and/or
adopt a framework
for providing
culturally sensitive
materials
(Recommendations
Report page 5)
February 2021 Initiate a Welcome to the
Neighborhood Program:
1. Determine need to
establish a “Welcome to
Golden Valley”
committee. (see
addendum for rational)
• Investigate possibility of in
cooperation with the
Golden Valley Community
Foundation.
• Meeting of Outreach sub-
committee with Equity
Manager and HR. Director
for planning discussion.
• Include a “ Welcome to
Community” “committee
recruitment notice in city
Newsletter.
*See addendum
RT Sub-
Committee:
Ruth
Melissa
Sheri
Ajani
GV
Communicati
ons/ GV IT
Community
Outreach and
Education
Long Range Goals:
Utilize existing
community
resources to more
quickly implement
outreach activities.
(Recommendations
Report 13)
February 2021
(Depends on
outcome of 1)
2. Determine content
(electronic packet)
March- May
2021
3. Build Welcome to the
Community Website
*See addendum
March 2021 4. Develop system for
learning about new
residents.
• Develop pipeline with city
record keeping
department to be notified
of homes recently sold,
with new homeowner’s
names and contact
information.
• Develop system to contact
apartment managers to
ask them to distribute
flyer to new residents.
May 2021 5. Design Flyer to promote
and direct to the Welcome
to the Community
Website.
*See addendum
May 2021 6. Develop system to
distribute flyers.
Summer 2021
(maybe
combine with
summer P&R)
7. New resident social.
Feb / March Host information sessions /
Lunch and Learn supplier
diversity series which includes
how to do business with the
city of Golden valley.
RT Sub-
committee:
Joelle
Sam
Fartun
Alex
Process for
Reviewing City
Contracts & RFPs
to Eliminate
Potential Bias
Short Range Goals
(Recommendations
Report page 7)
March/April
2021
Publicize Census results
broken down by
demographics. Establish a
habit of articulating how
decision making is impacted
by the makeup of the city and
state. Once specific GV Data is
available use that inst ead.
GV
Communicati
ons / City
Council
Communicating
Equity with the
Community
Gather data on
diverse
communities/Put
into place various
opportunities for
gathering data
(Recommendations
Report page 4)
July/August
2021
In addition to twice yearly
forums, consider creating an
annual event similar to PRIDE
that celebrates culture,
highlights the culture and
contributions of
underrepresented groups and
promotes a friendly
welcoming environment for
people of all backgrounds.
This “Ethnic Pride Event”
would fea ture city partners,
local businesses – with a
spotlight on minority-owned
and/or centered business,
music, food and fun.
RT Sub-
Committee:
Joelle
Sam
Fartun
Alex
/GV
Communicati
ons /City
Council/
Community
planning
Committee /
GVPD/GV
Vendors
Communicating
Equity with the
Community
Long Range Goal: A
PRIDE -like event
that celebrates
diversity
(Recommendations
Report page 5)
1. Establish a community-
based planning committee
2. Involve a majority of
minority-owned and GV
based contractors
Create a youth committee –
lead by youth
July/August
2021
Succession Planning of Board
and Commissions
• When are openings
anticipated?
Create marketing plan in
preparation
RT Sub
Committee:
Amber
Brad
Myat
Diversifying
Boards,
Commissions,
Task Forces, and
City Council
Ongoing Equity 101 training for staff. RT Sub-
Committee:
Ruth
Melissa
Sheri
Ajani
Equity and
Inclusion
Manager
Eliminating
Barriers in
Programming and
Facilities
Ensure that staff
members are
trained to be
friendly and
responsive to the
needs of diverse
p opulations
(Recommendations
Report page 16)
Diversifying
Employee
Recruitment
Build Routines to
ensure internal
employee culture
Work with Park & Rec and
Robbinsdale Community
Education planners to
establish benchmarks and
evaluate programming for
progress in diversity and
inclusion of participants in
their programs and courses.
These are recommendations
for city program evaluation
and project management to
list as benchmarks or to
include in how they evaluate
their programming:
• Who attends?
• Who teaches or
leads/coaches activities?
• Courses for people with
disabilities – accessibility?
RT Sub-
Committee:
Ruth
Melissa
Sheri
Ajani
Eliminating
Barriers in
Programming and
Facilities
Inclusion and
diversity in
programming
(Recommendations
Report page 15)
• Barriers to participation
such as fees, location,
transportation?
Meet with the planning
committees for Park & Rec
and Robbinsdale Community
Education courses to discuss:
• More prominent
placement of information
regarding availability of
financial assistance.
Determine where this
assistance is, or should be,
advertised.
RT Sub-
Committee:
Ruth
Melissa
Sheri
Ajani
Eliminating
Barriers in
Programming and
Facilities
Ensuring equitable
opportunity to
participation in City
programming and
events
(Recommendations
Report page 16)
TBD – Phase III Support the goal of reaching
city youth by creating flyers,
language and opportunities
for them to connect to
ongoing activities at the city.
Specific items include:
1. Look at upcoming forums
/ activities and carve out a
place where city youth can
play a part.
Craft a statement on why
youth is important to our city.
Put it on the website and in
locations where youth
typically congregate.
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
Diversifying
Boards,
Commissions,
Task Forces, and
City Council
Engage with city
youth
(New Phase II
Priority)
TBD – Phase III Meet with current “Youth
Members” on other Task
Forces to understand:
1. how they got engaged,
2. what they like about their
roles and
ideas where to recruit other
youth.
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
TBD – Phase III Share desire to add youth to
boards/commissions with
local schools, targeting high
school government, social
studies, and volunteer groups:
• Robbinsdale school
district
• Hopkins school district
• Perpich Center for Arts
school
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
• Breck school
Summit Academy school
TBD – Phase III Essay contest for city youth:
“Why Civic Engagement is
Important”
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
TBD – Phase III Advertising contest for city
youth: Create our next
advertisement for Board &
Commission opportunities
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
GV City
Leadership/
City Council
GV leadership provide strong
recommendation, or set goal,
of 1 youth member and x%
diverse members by end of
2021 for each Board and
Commission
RT Sub
Committee:
Amber
Brad
Myat
/ GV
Communicati
ons
Additional Strategic Priority Ideas:
Partnerships with other Commissions/Task Forces
Update the City Equity Plan
*Addendum
Rational for establishing a “Welcome to Community” Committee
A welcome packet has been tried before in Golden Valley. This has included having small businesses help
pay for expenses and having ads in the packet. For some reason, the program has always been
discontinued.
Having a committee overseen by the Community Foundation should provide buy-in by community
members. This would also provide for continuity and renewal of participants of the committee. City staff
don’t have the time to update content, change distribution strategies as technology changes, etc. There is
a need for a group who has a specific responsibility for this project.
The Rising Tides Task Force is a temporary task force, and so will not be available to continue promotion of
this initiative.
Website Welcome Program Content
Suggested items for content:
• City of Golden Valley Welcome Statement
• Rising Tides brochure
• City Contact numbers and URLs
• Parks/hiking & biking trails, swimming, ice skating locations, dog parks.
• Sanitation companies.
• Events/date of regular activities in G.V..
• Social media in Golden Valley.
• City of Golden Valley volunteer opportunities and how apply.
• City of Golden Valley Board and Commission service opportunities and how to apply.
• City publications to expect.
• City of Golden Valley auxiliary organizations.
• Social service organizations in Golden Valley
• Voting in Golden Valley
• Description of City Government – City Council, public forums, public hearings.
• Park & Rec and community education. URL and blurb.
• Library
Suggested strategies for distribution of flyer advertising City “Welcome to Community” website URL.
• City website
• Realtors to give out when a home is sold.
• Placed in Library
• Placed in City Hall
• Placed in other public places.
• Flyer mailed to new homeowners
• Flyers placed for distribution by apartment managers to new residents.
Useful Information:
Below are groups that work with (or are part of) the City of Golden Valley that we could “piggyback” with in
outreach efforts, through cooperation with their staff and volunteers. This is included as a tool, even though
it maybe not needed immediately.
Golden Valley Boards & Commissions
• Board of Zoning Appeals
• Civil Service Commission
• Environmental Commission
• Human Rights Commission
• Human Services Commission
o At Risk Teens – Treehouse (Note: this is a religious organization that on its web site mentions
God and Jesus.)
o Bridge for Youth
o Prism – food, financial help, thrift store
o sojourner Project – shelter from domestic violence
o Senior community Services
o Meals for Homebound – NW Suburban Dinner at your door
o HUG – Helping Us Grow – support for families
• Open Space and Recreation Commission
• Planning Commission
• Rising Tides Task Force
City of Golden Valley Auxiliary Organizations and Event List
Golden Valley Fire Relief Association
• Police & Fire in the Parks
• Bike Rodeo
• MN Night to Unite
• Citizens Academy
• Police Reserve Officer Appreciation
• Apartment Managers Networking Luncheon
• Shop with a Cop
• School Safety Programs
Golden Valley Community Foundation
• Small Sparks Community Grants
• Golden Valley Arts
• MLK JR. Day
• Summer Concerts in the Park
• Adult & Youth Leadership Programming
• June Water Days
• View of the Valley Photo Contest
• Penny Carnival
• G.V. Greens Classic
• CVF Donut Day
• Fall Leaf Drop Off
• Mighty Tidy Day
Agencies Associated with the City of Golden Valley
Park & Recs Programming
• Reach for Resources ((Recreation, Education, Advocacy, Counseling, and Health) for people with
disabilities
• Northwest Community Support Program
• Courage Kennedy Rehabilitation Institute
• Brookview Programming
Joint Powers and Cooperative Agencies
• Bassett Creek Watershed Management Commission (BCWMC)
• Joint Water Commission
• NW Community TV Board of Directors
• Northwest Suburbs Cable Communications Commission
Suggestions for events to promote outreach efforts to a diverse mix of city residents .
These suggestions might be passed on to the “Communicating Equity with the Community” sub –
committee.
• Potluck in the Park” supper or weekend lunch.
• “Soup & Substance” meal and specific topic of discussion
• Non- committed events – “pop-ups”