12-10-19 Rising TIDES Minutes-U
Rising TIDES Task Force
REGULAR MEETING MINUTES
Call to Order
The meeting was called to order at 5:19 pm by Vice Chair Harris.
Roll Call
Members present: Sam Powers, Sheri Hixon, Ajani Woodson, Ruth Paradise, Amber Alexander,
Maurice Harris, and Joelle Allen (5:25 pm)
Members absent: Melissa Johnson and Brad Davis
Staff present: Kirsten Santelices, Human Resources Director
Approval of Agenda
Member Paradise requested to add “City Website and Rising TIDES Brochure” to new business. Vice
Chair Harris and seconded by Member Alexander to approval agenda.
MOTION by Member Paradise to approve the agenda with the addition. Seconded by
Member Woodson. Motion carried 6-0.
Approval of Minutes
MOTION by Member Alexander to approve the November 12, 2019 meeting minutes.
Seconded by Member Powell. Motion carried 6-0.
Recommendations Discussion: Diversifying Employee Recruitment
The Task Force reviewed the recommendations memo prepared by Member Alexander. Members posed
some questions to City staff around turnover of staff. Member Alexander read through some of the
recommendations memo and members discussed additional ways the City can address recruitment and
retention. The members agreed that the use of social media in particular is a great way to build
relationships and networks in the recruitment process. Similarly, members agreed that sending job links
to existing networks, including boards and commissions is a great option.
City staff shared that some of the recommendations from the memo can be explored without the City
Council Member’s approval (such as implementing stay interviews to assess culture and values), while
others, like having a bonus referral program will require the City Council’s input and approval.
Staff shared that the City is very interested in developing a recruitment strategy that includes attending
career fairs and training employees to attend the career fairs. Staff shared that the City has been
reviewing all jobs to ensure minimum qualifications are appropriate and do not create unequitable
barriers. Staff shared that it would be helpful for the Task Force provide suggestions on procedures for
job titles, developing a program to send individuals to college fairs, and assisting with creating accurate
job advertising language. The Task Force also discussed the recruitment platforms that are available to
the City, and how to determine where the City can go to post positions.
December 10, 2019 – 5:15 pm
Council Conference Room
Golden Valley City Hall
7800 Golden Valley Road
MEETING MINUTES – Rising TIDES Task Force
December 10, 2019
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Staff will update the recommendations memo with some of the recommendations from the group,
including adding “upon entry” after minimum qualifications, updating the website with photos and
testimonies from current employees, and connecting with school advisors and teachers to build
pipelines. Staff also shared that the website is going to be redesigned and the City intends to incorporate
some of the career page recommendations that the 2019 BrookLynk Intern presented at the end of her
internship. Additionally, publications often highlight stories on mentors/mentee relationships, which
could help showcase the City’s culture. Staff asked for some examples of publications that often do these
highlights. Member Alexander suggested using CCX as a way to continually highlight employee culture.
The Task Force also discussed the Why I Serve campaign and staff shared that the Communications
department has started reaching out to boards and commissions to begin that work. The Task Force
members recommended that pictures are helpful and would be best to highlight the diversity of our
boards and commissions.
The Task force discussed having opportunities for the community to interface with the Task Force,
setting up a platform for individuals to ask questions and get to know the members. A suggestion was
made that the Task Force take 10 minutes each meeting to field questions from community members,
which will help them understand where the community is, what they need, and will allow the Task Force
to better inform the City Council. The City can explore setting up a Wufoo page that will connect
individuals to the Task Force to discuss questions of equity. The Task Force can record responses to these
questions. The questions and answers should post in places beyond the City website. The group agreed
that some questions may need to go to the City Council or City Manager who may be able to respond in
collaboration with the member of the Task Force.
Open Forum Planning
The Task Force discussed options for the next open forum, including the location and dates/times.
The group agreed that Brookview was the best option given the amenities and cost.
MOTION by Paradise to host the Open Forum on Wed, March 11, from 5:30-7:30 at Brookview.
Staff will book time from 5-8 to set-up and take-down. The Task Force decided that the open forum
include two topics of discussion: 1. Employee Recruitment and Retention; 2. Ensuring equity in
programs, facilities, and services. The group will also highlight what the Task Force has accomplished
in the last calendar year, which can also be highlighted in social media.
The Task Force will also include language in the marketing materials that the event is family and kids-
friendly. The group will explore options to entertain children. The Task Force also wants to serve
refreshments. The group will discuss again at the next meeting the format for the event.
Website Discussion
Member Paradise suggested that the Task Force formalize some recommendations for the
Communications team when they update the website.
Adjournment
MOTION by Member Allen. Seconded by Member Alexander. Meeting adjourned at
6:19 pm.
MEETING MINUTES – Rising TIDES Task Force
December 10, 2019
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_______________________________
Joelle Allen, Chair
ATTEST:
_________________________________
Kirsten Santelices, Human Resources Director